October 2007 - 2010 Initiative Summary
You may download and print the
October 2010 Summary in Adobe Acrobat (PDF).
Accomplishing the 2010 Initiative will take the Office of Tourism, the
visitor industry, and the State of South Dakota to a whole new level. I welcome
your feedback and suggestions regarding this summary report. The second page of
this report highlights key statistics representing the visitor industry compiled
by the Research and Marketing team.
GOAL ONE: Double Visitor Spending from $600 Million to $1.2 Billion by
2010
| Tourism
Office Funding Update: |
September
2006 |
September 2007 |
% Change |
| Deadwood Gaming
Tax |
$310,365 |
$322,389 |
3.87% |
| Tourism Promotion
Tax |
$1,043,860 |
$1,053,415 |
.9% |
|
Total Monthly Deposits |
$1,354,225 |
$1,375,804 |
1.59% |
|
FYTD 2008 vs. 2007 |
$3,851,326 |
$4,149,429 |
7.74% |
| |
|
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1A. Change the way we market South Dakota.
• Media Contacts: Satellite feed report from Universal for the coverage of the
Buffalo Roundup showed that 3.7 million people were reached in over 100
broadcasts for a publicity value of $392,904.
• Tour Operators: Attended MLT University in St. Paul, a travel agent trade show
designed to educate travel agents. Was part of a team that was asked to give a
presentation to the travel agents on how to effectively sell the Black Hills and
Badlands to their clients.
1C. . . . greater use of partnerships and cooperative efforts
• Tourism Conference: Mailed letter, application form, and entry information to
600 Made in South Dakota producers inviting them to enter the juried process to
exhibit at the 2008 Governor’s Conference on Tourism.
• Million Dollar Challenge Project: Attended pilot tour of Native Discovery
tour, provided analysis of Native Discovery portion for Buffalo Roundup
participants, and met with other attendees and organizers to evaluate.
• Convention & Visitors Bureaus: Assisted Meike Boldt, CRD International with
American Travelhouse in Germany, in contacting CVBs regarding a request for
50-70 rooms for late August for a motorcycle trip through South Dakota.
Received 5,000 copies of the new South Dakota Meeting Planners Guide as part of
the meetings
co-op with the CVB Association. Guides will be sent to meeting planners
interested in holding events
in the Midwest.
• Film: Promotions for National Treasure: Book of Secrets, includes a website
off TravelSD for people to sign up for trip giveaways/packages in the Black
Hills. Packages/trip giveaways are being organized by Rapid City CVB and Black
Hills Central Reservations.
1E. Capitalize on the existing outdoor opportunities in our state
• Media Activity Highlights: Compilation of earned media: October – estimated ad
value of $95,247 (circ. 2,282,361); total for 2007 – estimated ad value of
$747,421 (circ. 19,696,266); and Fiscal Year 2008 – estimated ad value of
$326,901 (circ. 4,175,587).
• Hostings: Journalists hosted at the Governor’s Invitational Pheasant Hunt
included Gary Howey, Outdoorsmen Adventures; Larry Myhre, Sioux City Journal; MD
& Julie Johnson, freelancers; Joe Dugan, Pheasants Forever; and Glenn Sapir and
Bill Brassard, NSSF.
Office of Tourism Statistics for September
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