November 2007 - 2010 Initiative Summary
You may download and print the
November 2010 Summary in Adobe Acrobat (PDF).
Accomplishing the 2010 Initiative will take the Office of Tourism, the
visitor industry, and the State of South Dakota to a whole new level. I welcome
your feedback and suggestions regarding this summary report. The second page of
this report highlights key statistics representing the visitor industry compiled
by the Research and Marketing team.
GOAL ONE: Double Visitor Spending from $600 Million to $1.2 Billion by
2010
| Tourism
Office Funding Update: |
October
2006 |
October 2007 |
% Change |
| Deadwood Gaming
Tax |
$285,866 |
$298,281 |
4.34% |
| Tourism Promotion
Tax |
$514,353 |
$621,152 |
20.76% |
|
Total Monthly Deposits |
$800,219 |
$919,432 |
14.9% |
|
FYTD 2008 vs. 2007 |
$4,651,545 |
$5,068,862 |
8.97% |
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1A. Change the way we market South Dakota.
Media Contacts: Attended Travel Media Showcase in Palm Springs; met with 33
travel writers, from the Untied States and Canada, to promote South Dakota as an
editorial feature.
Tour Operators: Attended the National Tour Association (NTA) annual convention
in Kansas City. Met with 25 tour operators in pre-scheduled seven minute
appointments. Leads from the South Dakota attendees will be compiled and shared
with NTA members.
1C. . . . greater use of partnerships and cooperative efforts
Tourism Conference: For the first time, online registrants have the option to
pay by credit card.
Convention & Visitors Bureaus: Group chose to co-op with Tourism in both
Midwest Meetings and Meetings Midamerica (Meetings Media). Advertisements will
coordinate with the same creative as the new South Dakota Meeting Planners
Guide.
2008 Great Events: Announced projects that were chosen for special promotions
via an application process: Czech Days, Tabor June 19-21; Oahe Days, Pierre
June 20-22; Festival of Presidents, Rapid City June 27-28; Mickelson Trail
Trek, Black Hills (Outdoor Event) September 19-21; and Hill City Western
Heritage Festival, Hill City September 20-21.
Film: Worked with Domestic Promotions, Field Marketing, International
Promotions for upcoming release of National Treasure: Book of Secrets;
TravelSD.com/nationaltreasure website; and partnered with Rapid City CVB and
Central Reservations to provide 10 NTBS packages.
1E. Capitalize on the existing outdoor opportunities in our state
Media Activity Highlights: Compilation of earned media: November estimated
ad value of $10,471 (circ. 190,765); total for 2007 estimated ad value of
$1,117,809 (circ. 13,406,203); and Fiscal Year 2008 estimated ad value of
$337,372 (circ. 4,366,352).
Hostings: Hosted the following journalists: Ron Schara Pheasants Forever TV;
Bill Sherck, Due North Outdoors, Ladies pheasant hunt in Huron; Mike Hegedus,
CNBC On The Money; and Dennis Schardin and Kermit Henning, freelancers from
Pennsylvania.
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