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December 2007 - 2010 Initiative Summary
You may download and print the December 2010 Summary
in Adobe Acrobat (PDF).
Accomplishing the 2010 Initiative will take the Office of Tourism, the
visitor industry, and the State of South Dakota to a whole new level. We welcome
your feedback and suggestions regarding this summary report. The second page of
this report highlights key statistics representing the visitor industry compiled
by the Research and Marketing team.
GOAL ONE: Double Visitor Spending from $600 Million to $1.2 Billion by
2010
| Tourism
Office Funding Update: |
November
2006 |
November 2007 |
% Change |
| Deadwood Gaming
Tax |
$255,199 |
$292,723 |
14.7% |
| Tourism Promotion
Tax |
$397,425 |
$437,767 |
10.2% |
|
Total Monthly Deposits |
$652,624 |
$730,490 |
11.9% |
|
FYTD 2008 vs. 2007 |
$5,304,169 |
$5,799,354 |
9.3% |
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1A. Change the way we market South Dakota.
• Media Contacts: Will attend Pheasant Fest the middle of January and SHOT Show
in early February. Have scheduled appointments with writers and outdoors
industry representatives.
• Tour Operators: Met with 92 tour operators, travel agents, and journalists at
World Travel Market in London, a 28% increase over last year. Leads will be sent
to South Dakota suppliers.
1C. . . . greater use of partnerships and cooperative efforts
• Million Dollar Challenge Partners: The Governor’s Tourism Advisory Board
reviewed applications and approved projects for Akaska Commercial Club, 1st
Annual SD Walleye Classic; Sioux Falls CVB, Main Street Sioux Falls’ Hot Harley
Nights, and Sioux Falls Jazz & Blues Society’s JazzFest, Summer in the City,
2008; Watertown, Redlin Art Center, Norman Rockwell in the 1940s: A View of the
American Homefront; and Pine Ridge Chamber of Commerce, Growing an Industry:
Promoting the Pine Ridge.
• Film: Continued working on updating project and contact information on Reel
Scout™ program and the public locations library on FilmSD, which will be
available after the Tourism Conference.
• Travel Shows: Worked with the Rapid City CVB and the Spearfish CVB on the
Adventures in Travel Show co-op in Chicago, January 26 & 27th.
• Regional Publication: Recreated pages of the Glacial Lakes & Prairies Birding
Book for a re-printing that Glacial Lakes is handling.
1E. Capitalize on the existing outdoor opportunities in our state
• Media Activity Highlights: Compilation of earned media: December – estimated
ad value of $53,282 (circ. 1,951,550); and Fiscal Year 2008 – estimated ad value
of $$1,137,697 (circ. 13,996,700).
• Hostings: Hosted Dave Carlson, Northland Adventures TV.
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