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April 2007 - 2010 Initiative Summary
You may download and print the
April 2010 Summary in Adobe Acrobat (PDF).
Accomplishing the 2010 Initiative will take the Office of Tourism, the
visitor industry and the State of South Dakota to a whole new level. We welcome
your feedback and suggestions regarding this summary report. The last section of
this report highlights key statistics representing the visitor industry compiled
by the Research and Marketing team.
GOAL ONE: Double Visitor Spending from $600 Million to $1.2 Billion by 2010
| Tourism Office Funding Update: |
March
2006 |
March
2007 |
% Change |
| Deadwood Gaming Tax |
$185,589 |
$212,668 |
14.59% |
| Tourism Promotion Tax |
$206,240 |
$201,310 |
-2.39% |
| Total
Monthly Deposits |
$391,829 |
$413,978 |
5.65% |
| FYTD 2007 vs. 2006 |
$6,779,629 |
$7,160,579 |
5.62% |
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1A. Change the way we market South Dakota
-
Internet Marketing: In order to
develop a greater presence for South Dakota on the World Wide Web, the Media
and PR team is positioning material in travel blogs and other on-line forums.
Tourism is currently registered and has stories on Wordpress.com and
Mspace.com. The team is also working on submissions to Fodor’s Travel Blog,
Lonely Planet Blog, Thorn Tree Forum, Travelers Point, Travel Blog.org, and
Virtual Tourist.com.
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Information Centers: The 2007 Information
Center travel counselors traveled to Pierre for training and briefings for the
upcoming season which begins on May 12, 2007. New in 2007, each Center will
have computers with internet access and a new reporting system for data being
collected by Tourism. Additionally, the four entry Centers and the Lewis and
Clark Information Center near Chamberlain will remain open through October.
This is to accommodate the influx of out-of-state hunters during the fall
season, as well as the increasing number of visitors to South Dakota during
the fall season.
1C. . . .greater use of partnerships and cooperative efforts
- New Publication: Tourism began compiling information, researching
other directories, and discussing options with members of the South Dakota
Golf Association in order to develop a new golfing brochure in 2008.
- New SD Highway Map: The Office finalized copy and design of
backside of new state highway map. In partnership with the Department of
Transportation, handles the map side design, the Office expect delivery of new
maps in late June for public distribution.
1E. Capitalize on the existing outdoor opportunities in our state
- Media Activity Highlights: Compilation of earned media:
April –
estimated ad value of $6,468 with circulation of 459,696
2007 – estimated ad
value of $164,635 with circulation of 3,695,671
Fiscal Year 2007 –
estimated ad value of $702,608 with circulation of 15,152,110.
- Filming Activities: The South Dakota Film Office received third
place award for direct marketing piece in AFCI (Association of Film
Commissioners International) Marketing Award Contest 2007. The Association of
Film Commissioners International is a non-profit educational organization
founded in 1975 to serve the growing needs of on-location film and television
production. Today the organization has grown into a worldwide network of over
300 commissions from 30 countries.
Office of Tourism Statistics for April
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