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October 2006 - 2010 Initiative Summary
You may download and print the
October 2010 Summary in Adobe Acrobat (PDF).
Accomplishing the 2010 Initiative will take the Office of Tourism, the visitor industry and
the State of South Dakota to a whole new level. Each month I will summarize our
department’s efforts into a 2-page 2010 update. I welcome your feedback and
suggestions regarding this summary report. The second page of this report
highlights key statistics from the South Dakota Travel Monitoring System (sdvisit.com).
GOAL ONE: Double Visitor Spending from $600 Million to $1.2 Billion by 2010
| Tourism Office Funding Update: |
September 2005 |
September 2006 |
% Change |
| Deadwood Gaming Tax |
$298,492 |
$310,365 |
4.0% |
| Tourism Promotion Tax |
$1,050,452 |
$1,043,859 |
- 0.6% |
| Total Deposits |
$1,348,944 |
$1,354,224 |
0.4% |
| FYTD 2007 vs. 2006 |
$3,851,325 |
$3,729,242 |
3.0% |
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|
|
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1A. Change the way we market South Dakota
- Western Hospitality Travel Agent Familiarization Tour. Hosted 21
travel agents on the fam tour. Fifteen of the agents were from AAA (Kentucky,
Ohio, Oklahoma, Pennsylvania, Oregon, and California), three were from CAA
(Canadian AAA), and two were from a small, private company in Florida. The fam
tour started and ended in Sioux Falls. Cities and major attractions visited
included Sioux Falls, Mitchell, Murdo, Badlands National Park, Wall, Rapid
City, Spearfish Canyon, Lead / Deadwood, Hill City, Mount Rushmore, Crazy
Horse Memorial, Custer and Custer State Park.
1B. Focus new energy and investment on expanding the fall shoulder season . .
.
- Buffalo Roundup: Hosted 22 domestic and international journalists
at the Buffalo Roundup, pre and post-FAM trips, and prepared media kits for
Buffalo Roundup journalists.
- Buffalo Roundup Satellite Feed: Coordinated the broadcast of the
roundup live via satellite to media nationwide. The broadcast ran during more
than 250 television broadcasts, reaching an audience of more than 15 million
viewers. CNN, CNN Headline News, CBS, ABC, ESPN, WB and the Weather Channel
were among the national media airing the roundup footage. Affiliate stations
in Chicago, Denver, Detroit, Honolulu, Houston, Indianapolis, Las Vegas, Los
Angeles, Miami, Milwaukee, Minneapolis, Phoenix, St. Louis, San Antonio, and
many other American cities also used the images.
1C. . . .greater use of partnerships and cooperative efforts
- Partnerships regarding Native American Tourism: Hosted a round
table discussion with many of the tribal tourism leaders in the state. The
next meeting will be in February and progress or status report on issues
discussed will be presented. The meeting resulted in the creation of an e-mail
discussion group and planned activities for the tourism conference in January
2007.
- Great Events 2007: Seventeen visitor industry partners submitted
applications for consideration as a Great Event. Selected 2007 events are:
Czech Days, Tabor, June 14-16; Corn Palace Stampede Rodeo, Mitchell, July
19-22; Wheels & Wings Weekend featuring Sizzlin' Summer Nights, Aberdeen,
August 25&26; and Mickelson Trail Trek, Mickelson Trail through out the Black
Hills, September 14-16.
1E. Capitalize on the existing outdoor opportunities in our state
Media Activity Highlights:
- Guest on the radio show, “Ramblin with Ramsey” with Ramsey Pollard; and
KDAL Minneapolis with Rick Jorden.
- Worked on television shows with Ron Schara, Minnesota Bound, for a fishing
show on Lake Sharp with Andre Adams as guide.
- Set up hosting for CNBC – “On the Money” with Mike Hegadus for November.
- Assisted Bob Jensen with Fishing the Midwest, who filmed on Roy Lake for a
few shows.
- Hosted Jeff Frischkorn with “The News Herald” in Ohio – at Garretson,
Mitchell, Winner, and Yankton.
- Helped with Gander Mountain trip for Field and Stream, Brother’s and Co.
and Outdoor life employees.
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South Dakota Travel Monitoring Indicators
Summary of the Most Current Information Available as of 11/7/2006
|
STR
Overnight Stays |
| |
2005 |
2006 |
% Change |
| May |
343806 |
380638 |
10.71% |
| June |
473383 |
473078 |
-0.06% |
| July |
528958 |
521046 |
-1.50% |
| August |
492394 |
489474 |
-0.59% |
| Total |
1838541 |
1864236 |
1.40% |
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|
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|
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STR Room
Rates |
| |
2005 |
2006 |
% Change |
| May |
$57.43 |
$59.55 |
3.69% |
| June |
$70.27 |
$71.09 |
1.17% |
| July |
$76.07 |
$77.51 |
1.89% |
| August |
$84.54 |
$85.53 |
1.17% |
| 4 Mo. Avg. |
$72.08 |
$73.42 |
1.86% |
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Aggregate
Attractions Attendance |
| |
2005 |
2006 |
% Change |
| May |
387976 |
423654 |
9.20% |
| June |
1008949 |
997865 |
-1.10% |
| July |
1107662 |
1016466 |
-8.23% |
| August |
NA |
NA |
NA |
| 3 Mo. Avg. |
834862 |
812662 |
-2.66% |
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|
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State Park
Attendance |
| |
2005 |
2006 |
% Change |
| May |
658828 |
695580 |
5.58% |
| June |
1085605 |
1131871 |
4.26% |
| July |
1266542 |
1261628 |
-0.39% |
| August |
1027015 |
1007026 |
-1.95% |
| 4 Mo. Avg. |
1009498 |
1024026 |
1.44% |
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Regular
Unleaded Gasoline Prices |
| |
2005 |
2006 |
% Change |
| May |
$2.11 |
$2.83 |
34.12% |
| June |
$2.12 |
$2.81 |
32.55% |
| July |
$2.25 |
$2.92 |
29.78% |
| August |
$2.45 |
$2.91 |
18.78% |
| 4 Mo. Avg. |
$2.23 |
$2.87 |
28.44% |
Lodging Rates and Prices: Figures are obtained from Smith Travel
Research (STR) (http://www.smithtravelresearch.com/), a firm that monitors the
performance of lodging establishments throughout the U.S. Only facilities that
rent nightly and have 15 or more guestrooms are monitored. Facilities that
operate seasonally are monitored during the months in which they are open. STR’s
South Dakota panel consists of 162 properties. The panel includes many of the
larger properties in the state. The 162 facilities in STR’s panel represent 36%
of the 451 lodging facilities in South Dakota that contain 15 or more rooms; the
12,138 guest rooms in the STR panel represent 53% of the 22,802 guest rooms in
South Dakota lodging facilities that contain 15 or more rooms.
State Park Attendance: Statistics are estimated attendance figures obtained from
the Parks and Recreation Division of the South Dakota Department of Game, Fish
and Parks. They are estimates derived through such means as mechanical traffic
counters and are not head-counts like those recorded by many commercial tourist
attractions.
Aggregate Attractions Attendance: Aggregate attractions attendance figures are
the sum of monthly attendance reported by members of the South Dakota Travel
Monitoring System Attractions Panel, plus statistics on recreation visits to
each of the five National Park System units in South Dakota (Badlands National
Park, Jewel Cave National Monument, Minuteman Missile National Historic Site,
Mount Rushmore National Memorial, and Wind Cave National Park).
Gasoline Prices: Data are conventional regular gasoline prices from the U.S.
Energy Information Administration, obtained from http://tonto.eia.doe.gov/dnav/pet/hist/mg_rco_usm.htm.
“Conventional” means finished motor gasoline exclusive reformulated gasoline
blendstock for oxygentate blending as well as other blendstock. Every Monday,
retail prices for gasoline are collected by telephone from a sample of
approximately 900 retail gasoline outlets. The prices are published by 5:00 P.M.
Monday, except on government holidays, when the data are released on Tuesday
(but still represent Monday's price). The reported price includes all taxes and
is the pump price paid by a consumer as of 8:00 A.M. Monday. This price
represents the self-serve price except in areas having only full-serve. The
price data are used to calculate weighted average price estimates at the city,
state, regional and national levels using sales and delivery volume data from
other EIA surveys and population estimates from the Bureau of Census.
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