| | | |
| |
December 2006 - 2010 Initiative Summary
You may download and print the
December 2010 Summary in Adobe Acrobat (PDF).
Accomplishing the 2010 Initiative will take the Office of Tourism, the visitor industry and
the State of South Dakota to a whole new level. I welcome your feedback and
suggestions regarding this summary report. The second page of this report
highlights key statistics from the South Dakota Travel Monitoring System (sdvisit.com).
GOAL ONE: Double Visitor Spending from $600 Million to $1.2 Billion by 2010
| Tourism Office Funding Update: |
December 2005 |
December 2006 |
% Change |
| Deadwood Gaming Tax |
$181,990 |
$214,289 |
17.75% |
| Tourism Promotion Tax |
$272,393 |
$266,156 |
- 2.3% |
| Total
Monthly Deposits |
$454,383 |
$480,445 |
5.74% |
| FYTD 2007 vs. 2006 |
$5,560,662 |
$5,784,614 |
4.03% |
| |
|
|
|
1A. Change the way we market South Dakota
- The 2007 South Dakota Governor’s Conference on Tourism will take
place Jan. 17-18 at the Ramkota RiverCentre in Pierre. South Dakota Tourism
organizes the event and encourages all members of the state’s visitor industry
to attend. This year’s theme is “Destination 2010: Follow the Signs.” The
event comprises two days of expert-lead sessions, social activities and the
Awards Night Gala, a Thursday evening awards dinner featuring remarks by Gov.
Mike Rounds.
- New poster images for 2007 will feature the Badlands National Park
and a Missouri River bluffs. The new posters will be unveiled at the Tourism
Conference. Framed versions of each will be given away in drawings Thursday
evening.
- International Media Recognition: Received copy of newspaper article
printed on December 9, 2006, in Te Asahi Shimbun, Japan’s largest national
newspaper. The article was written by Mr. Hiromitsu Ueki, who focused on Laura
Ingalls Wilder. Mr. Ueki explained that the equivalent advertising expense of
the exposure is equal to roughly $500,000 American Dollars. He was hosted by
the Office of Tourism.
1C. . . .greater use of partnerships and cooperative efforts
- The 2007 Rocky Mountain International (RMI) Roundup will be hosted
by Hot Springs, Deadwood, Rapid City and the Office of Tourism in January
2007. The Office is coordinating efforts to host tour operators from all over
Europe and to showcase South Dakota businesses at this promotional event.
- Hospitality Recognition: For 2006, 612 individuals/businesses
received recognition for hospitality with the Governor’s Certificate; 87
received the foil star for a second recognition; and 42 received a gold lapel
pin for a third recognition. For 2006, 123 South Dakota businesses received
the Great Service STAR designation for 2007.
1E. Capitalize on the existing outdoor opportunities in our state
Media Activity Highlights:
- Hosted CNBC crew to hunt, which included Governor Rounds; Hunt aired on
December 6 to a national audience.
- Hosted Don Steese, with a Pennsylvania newspaper, field and stream radio,
and outdoor life radio, to a pheasant hunt at Possibility farms.
- Other Outdoor Media hostings included: Tracy Breed – Outdoor Life
Magazine, Hunting.net, North American Hunter, and Upland Almanac;
Don Mulligan, writer from Indiana to a pheasant hunt; Linda Powell – Remington
pheasant hunt; and Mike Tontimonia, writer/photographer from Ohio.
[
back to top ]
South Dakota Travel Monitoring Indicators
Summary of the Most Current Information Available as of 01/10/2007
Indicators of Travel Activity
by Tourism Region
Source: Annual Conference Travel Activity Report |
YTD November 2006 vs YTD November 2005
|
| |
Southeast |
Glacial Lakes |
Great Lakes |
Black Hills, Badlands & Lakes |
Statewide |
| |
Region 1 |
Region 2 |
Region 3 |
Region 4 |
|
Highway
traffic counts |
-1.10% |
-4.60% |
-1.70% |
1.80% |
-1.00% |
| State Park
attendance |
-2.60% |
3.20% |
3.60% |
1.40% |
0.08% |
| Aggregate
attractions attendance |
-6.40% |
12.20% |
-4.00% |
-3.60% |
-3.20% |
Smith Travel
Lodging
overnight stays |
2.70% |
3.20% |
-0.10$ |
2.40% |
2.30% |
Smith Travel
Lodging
occupancy rates |
0.20% |
2.60% |
-0.20% |
1.30% |
1.10% |
| Smith Travel
Lodging room rates |
2.60% |
2.70% |
2.70% |
1.60% |
2.20% |
Lodging Rates and Prices: Figures are obtained from Smith Travel
Research (STR) (http://www.smithtravelresearch.com/), a firm that monitors the
performance of lodging establishments throughout the U.S. Only facilities that
rent nightly and have 15 or more guestrooms are monitored. Facilities that
operate seasonally are monitored during the months in which they are open. STR’s
South Dakota panel consists of 162 properties. The panel includes many of the
larger properties in the state. The 162 facilities in STR’s panel represent 36%
of the 451 lodging facilities in South Dakota that contain 15 or more rooms; the
12,138 guest rooms in the STR panel represent 53% of the 22,802 guest rooms in
South Dakota lodging facilities that contain 15 or more rooms.
State Park Attendance: Statistics are estimated attendance figures obtained from
the Parks and Recreation Division of the South Dakota Department of Game, Fish
and Parks. They are estimates derived through such means as mechanical traffic
counters and are not head-counts like those recorded by many commercial tourist
attractions.
Aggregate Attractions Attendance: Aggregate attractions attendance figures are
the sum of monthly attendance reported by members of the South Dakota Travel
Monitoring System Attractions Panel, plus statistics on recreation visits to
each of the five National Park System units in South Dakota (Badlands National
Park, Jewel Cave National Monument, Minuteman Missile National Historic Site,
Mount Rushmore National Memorial, and Wind Cave National Park).
[
back to top ]
| |
| | | |
