South Dakota Office of Tourism - sitemap

Monthly Reports: December 2002

December 2002

MEMORANDUM TO: Governor M. Michael Rounds

DATE: January 7, 2003

FROM: Patricia Van Gerpen

SUBJECT: Tourism’s December Monthly Status Report

You may download and print the entire December report in Adobe Acrobat (PDF).


Governor's Conference on Tourism
Rural Tourism Development
Public Relations
Group Tour
Film Office
Information Centers
Travel Shows


Lewis and Clark Promotions
Native American Tourism Development
Target Market Advertising
Winter Campaign
World Wide Web
Great Events
Department Funding


Contacted speakers to obtain information for Conference schedule and booklet.  Finalized Wednesday night reception, meals, décor, sponsorships, South Dakota Made vendors, and video presentation.  Mailed approximately 3,400 registration flyers to visitor industry members.  Met with staff at the Ramkota to review Conference details.

Notified South Dakota Made producers regarding their participation in the Tourism Conference as an exhibitor.

[back to top]


Visited Napers Emporium in Gregory regarding promotions for the Black History Trail. 

Contacted speakers for the Farm/Ranch Workshop, February 27 and 28.  Finalized DDN locations. 

[back to top]


Universal tracking service reported eight hits for the Capitol Christmas Tree satellite feed:  KELO-TV, KSFY-TV, and KDLT-TV in South Dakota; and KMEG-TV and KTIV-TV in Sioux City.  Company’s report estimated Nielsen audience of 45,168.

Met with Glacial Lakes and Prairies birding trail steering committee, along with South Dakota Game, Fish and Parks and U.S. Fish and Wildlife Service to discuss the next step in developing a birding trail in that region.  Targeted trail completion date is May of 2003.

Continued planning 2003 media blitzes with partners in Wyoming and Montana tourism offices.   

Met with CVB representatives to discuss the “Have You Been To…?” campaign.  Will use attraction information supplied by each city in television, radio, and newspaper ads, as well as in the custom-made city passport games.  The games will be open to employees of those businesses that are chamber members. 

Finalized plans for winter meteorologist fam, which will include skiing and snowmobiling.  Have invited meteorologists from various stations across the nation to take part in winter activities and presentations by the National Weather Service office.  Lined up winter weather fam and western South Dakota tour for a writer of The Celebrity Café magazine and web site.

Contacted by Travel Channel for a full feature of South Dakota with host Tom Brokaw.  Show could begin taping in May of 2003.

Interviewed and provided information to Rand McNally on free attractions in the state, Midwest Living on statewide events and scenic routes, and Country Discovery on winter activities.  Interviewed by KDSJ, Deadwood.  Fulfilled requests for information from Sioux Falls Argus Leader, Midwest Living, and Wisconsin Outdoor News.

Began work with Kawasaki for a summer press trip that will involve jet skiing with stops at Lewis and Clark sites along the Missouri River. 

Worked with the Public Relations Society of America (PRSA) to become involved in Minnesota Chapter of PRSA.

[back to top]


Made final edits to the Group Tour Planning Guide.

Fulfilled requests for information from Frankenmuth Travel Service, Michigan; Yankee RV Tours, Florida; Sexton Tours, Tennessee; Grundy National Bank, Iowa; Howard Johnson Express, South Dakota; Canada West Tours and Adventures, Alberta, Canada; Ms. Takane Fujimoto, Japan; Adrianne De Troyer, Belgium; and Littlebig Road and Benny JH Van Melle, France.

Attended meeting to plan activities and sponsorship ideas for Rocky Mountain International (RMI) Roundup in April.  Sent registration information to 591 South Dakota suppliers for RMI Marketplace. 

Attended the Rapid City Air Task Force meeting to discuss grant plans and marketing projects.

Confirmed 27 appointments with tour operators at America Bus Association Marketplace.

Sent requested information to Joan Nickles of Great Britain for “Voices of South Dakota” book. 

Made final revisions to “2Nation Tours” itineraries, ag lists, and events, per input from partners. 

Finalized itinerary for Volker Mehnert hosting for familiarization tour in January.

[back to top]


Fulfilled requests for information from AAA/CAA offices and independent travel agencies in Indiana, Kansas, Maryland, Minnesota, Missouri, New Jersey, North Carolina, Ohio, Pennsylvania, Texas, Virginia, Wisconsin, and Canada. 

The theme for the 2003 AAA seminars will be “South Dakota: Great Events. Great Traditions.” Contacted travel show partners regarding gifts for the seminars.  Developed a video for use in presentations, focusing on events across the state.  Booked two seminars in Denver and one in Harrisburg.  Will participate in Travel Odyssey 2003 in Wyomissing, Pennsylvania, which is a travel show for AAA members.  Will host two seminars for Reading-Berks’ travel counselors.

[back to top]


Continued to make follow-up calls and update business listings for the Adventure Travel Guide.

Hosted Outdoorsman International television series on an upland bird hunt in the Pierre area, which will air in June and July of 2003.  Hosted Outdoor Expeditions television series on an upland bird hunt in the Chamberlain area.  Hosted Hunting Adventures television series on a goose hunt in the Lower Brule area.  Show will air summer of 2003.

Lined up mid-winter ice fishing trip on Reetz Lake in northeast South Dakota for Ron Schara of “Minnesota Bound and Backroads with Ron and Raven.”  Lined up an ice fishing trip to the northeast for In-Fisherman writers and for Cabela’s.

Provided additional information for A Dog’s Life and Benelli Outdoors, which will air spring, summer, and fall of 2003.

Made arrangements and set up meetings for Shooting, Hunting and Outdoor Trade (SHOT) Show in February.

Attended Winner’s Invitational Pheasant Hunt and assisted in the hosting of Shooting Sportsman and Outdoorsman Adventures representatives.

Interviewed and provided information to Las Vegas Journal on hunting on reservations in the state and to a syndicated columnist from Wisconsin on pheasant hunting.

Continued working with Outdoorsman International on shows for next spring, which will include hiking/biking and a spring turkey hunt.  Discussed marketing and show opportunities with a representative of The Outdoorsman television series.

Finalized arrangements for this department’s sponsorship of the Pheasants Forever National Pheasant Fest, which will take place in January in Bloomington, Minnesota.  Provided banners and information on South Dakota.  Will attend and work our department’s booth during the three-day convention.  We have asked the Department of Game, Fish and Parks to send a uniformed representative to fill our other staff slot, and one staff member will be attending on their behalf to assist in working the booth.

Coordinated and mailed approximately 3,000 of the Spring/Summer Outdoor News packets, which are sent to outdoor writes and editors. 

[back to top]


Worked with two production companies’ representatives on their television program.  The program focuses on books that were made into movies.

Worked with a production company from New York.  They filmed in the Pierre area, including the state crime lab, for a Learning Channel program that focuses on real life crimes.

Contacted by an in-state advertising agency representative regarding locations and ideas for an ad campaign they are putting together.

Contacted by a production firm in Los Angeles, California, regarding a Laura Ingalls Wilder project.  Working on a proposal for this.  Contacted by a production company from New York, New York, regarding talent agencies in the state.  Sent them a production guide and faxed the crew list.

Planned our upcoming Northern Plains and Rockies reception at the Sundance Film Festival.

Sent film production guides to the seven advertisers in the guide: Sun Dog Images Film/Video, Media One, Rapid City CVB, Bear Country U.S.A., Film/Video Equipment Services Company, Inc., Crash & Sue’s/Echo Boys, and Proud Chef Cinema Catering.  Sent guides to Jamie Williams, Cyclops Production, New York; Zoe Ovenbeck, Flying Tiger Films, and Warren Hart of Hart Bros Livestock, California; Jennifer Piliaskas, DWJ Television, New Jersey; and AJ Schmidt, Wyoming.

[back to top]


Will post job announcement for the 2003 season in January.

[back to top]


Evaluated travel-related businesses’ comment cards and nomination forms for the          Governor’s Certificate of Recognition for Outstanding Hospitality.  For 2002, 789 individuals/businesses received the Governor’s Certificate, 348 received the foil star for a second recognition, and 207 received a gold lapel pin for a third recognition.

Researched speakers for the front-line training in May and June.

[back to top]


Notified travel show co-op partners regarding shipment of brochures, travel show dates, and partner work schedules for Chicago, Harrisburg, and Minneapolis.

Updated both the Travel Show Co-op Reference Book and “frequently asked questions” data used at the travel shows.

[back to top]


Total FY2003 Inquiries through 01-01-2003: 

Mail: 30,322
Internet (e-mail): 29,347
Phone:    8,539
Total: 68,208

Total FY2002 Inquiries through 01-01-2002:

Mail: 25,735
Internet (e-mail): 12,904
Phone:    8,646
Total: 47,285

This is an overall increase in inquiries of 44.2 percent over FY2002.  (This does not include hits/visits to Tourism’s Web site.)

Calculated number of page views at 282,547 on Tourism’s web site for the period of December 1-31, 2002, (missing two days) for a daily average of 9,743 over a 29-day period.  This compares to calculated page views of 233,150 for the period of December 1-31, 2001, (missing three days) for a daily average of 8,327 over a 28-day period.  This is an increase in daily average of page views of 17.0 percent over a comparable time period in 2001.  “Page views” represents the number of times each and every page within the web site is accessed.

[back to top]


Met with representative of Arts Sub-committee regarding the Lewis and Clark Signature Event – “Oceti Sakowin Experience: Remembering and Educating.”  Attended the Alliance of Tribal Tourism Advocates (ATTA) meeting at Fort Randall and continued discussing Lewis and Clark Trail projects and events on which the tribes will work.

Met with Argus Leader reporters to discuss statewide and national preparations for the Bicentennial.  They were preparing for a meeting of all Gannett newspapers along the trail.

Drafted plan for the Lewis and Clark Essay Contest, which will again be open to fourth graders in the state.  Will send information to the schools in January, with judging to be completed in April. 

Discussed components of the 2003 Lewis and Clark Trail Guide map/brochure with partners, Southeast Tourism Association, and Great Lakes Association.

[back to top]


Attended ATTA meeting at Fort Randall.  Drafted a grant request for the National Park Service Cost Share Grant.  Drafted rules for their logo contest, which will take place in January and February.  They continue working on their web site, with plans to have it updated by mid-January.  The coordinator for the George Shannon Trail spoke to the group about setting up a passport program.

[back to top]


Fulfilled requests for photos/slides to Department of Game, Fish and Parks, State Publishing, South Dakota Rural Electric Association, Capitol Journal, Koupal Communications, and Bureau of Personnel, Pierre; South Dakota Public Television, Vermillion; Sioux Printing, Kelly Inns Ltd., and The Outdoor Campus, Sioux Falls; Lower Brule Tourism; Black Hills Meeting Planners, Lead; Mitchell Technical Institute and Corn Palace CVB, Mitchell; Black Hills, Badlands and Lakes Association, Rapid City; Springfield Community Development; Stukel Hunting Lodge, Gregory; Homeslife, Sturgis; Glacial Lakes and Prairies Association, Watertown; South Dakota magazine, Yankton; Black Bear Sales, Minnesota; American Cowboy magazine; Creative Media Applications and Media Ventures, Connecticut; Wildflower Jewelry, Colorado; Tatanka Visitor Center designer Duncan Rollo, Arizona; Holly Graphics, California; Big Bike Parts, Wisconsin; National Examiner, Florida; and M&J Communications, Iowa.

Fulfilled video requests to Today’s Ag show, Vision Video, KSFY-TV, and South Dakota Public Broadcasting, South Dakota; and Orion Multimedia, California.

[back to top]


Sent co-op advertising information on 2003 Great Getaways newspaper insert program to potential partners in the Great Lakes of South Dakota Association, Glacial Lakes and Prairies Association, and Southeast South Dakota Tourism Association.  The warm season booklet will be distributed in newspapers in Manitoba in April; Minnesota, Iowa, Nebraska, and North Dakota, in May; and South Dakota in June.  New markets will include Minnesota, Iowa, and North Dakota in May.  The shoulder season insert will be distributed in late August and September. 

Placed ads with theme of “Hike with Lewis and Sail with Clark” in the March/April issues of Endless Vacations and Preservation magazines and the annual issue of the Lewis and Clark Travel Planner and Guide, available in April. 

[back to top]


Sent snowmobile/winter packets to the regional snowmobile clubs: Illinois – 86 clubs, Iowa – 61 clubs, Minnesota – 400 clubs, Nebraska – 13 clubs, North Dakota – 51 clubs, Wyoming – 17 clubs, and SD – 30 clubs for a total of 658 packets.  Packet included Black Hills vacation prize package information, which was secured by the Deadwood Chamber and Visitors Bureau.  Updated the official contest rules that are posted on the web site.

[back to top]


Made final edits to the Guide to Indian Reservations and Art.  Booklet is expected to be delivered in January.

[back to top]


Took an iPIX photo at Great Bear Recreation Area in Sioux Falls and added to

Completed 75 additions and updates to the Visitor Services Directory for a net gain of 42 entries, bringing the total to 4,347 listings.

Added five new packages to the online vacation package site; and 29 expired in December, bringing the total to 23 packages.  Forwarded the information to, as well.  Continued to advertise vacation packages in regional and in-state newspapers and the following magazines: Midwest Living, AAA Home & Away, SnowGoer, and Travel America.

Continued to review proposals for making the Calendar of Events and Visitor Services Directory self-maintenance systems.  Continued to work with an out-of-office consultant on development of sites for the group tour and film programs. 

Updated the Kid Zone and Fuel Facts, added a new button for “Vacation Packages,” and created and posted a webpage of the winning essay in the Yesterday’s Tomorrows Essay Contest on; and updated and

Sent Travelsmart to nearly 77,000 subscribers with the focus on vacation packages. 

[back to top]


Yesterday’s Tomorrows, March 18-April 19, Madison; April 29-May 31, Chamberlain; June 10-July 7, Belle Fourche; July 22-August 23, Hill City; September 2-October 4, Deadwood; October 14-November 15, Redfield, and November 25-December 23, Pierre: Received 342 essays for the creative writing contest: “Yesterday’s Tomorrows: Past Visions of the American Future.”  The winner, Kate Axlund of Spearfish, was notified and a check was sent to her.  The winning essay is on display at the Cultural Heritage Center with the Yesterdays Tomorrows exhibit and on  Sent press releases announcing the winner to the Black Hills Pioneer, Meade County Times, Rapid City Journal, and KBHB in Sturgis.  Yesterday’s Tomorrows ends the South Dakota tour this month.

Lewis and Clark Spirit Mound Festival, August 24-25, Vermillion: Working on report.

Black Hills Pow Wow, October 11-13, Rapid City: Working on report.

Ringneck Festival, November 8-9, Huron: Received 13 evaluation forms from 50 that were sent to organizers and area businesses.  Organizers reported that inquires and attendance increased for the event over 2001, with an 11 percent increase at the banquet.  Bird dog competition was new this year, with 48 teams competing.  Attendees were from Wisconsin, Indiana, Iowa, Montana, Minnesota, Arizona, Texas, Florida, North Dakota, Colorado, and South Dakota.  The event was covered by the Huron Daily Plainsman, Outdoor Productions, and KDKK/Z105 radio.  Six of the responding businesses reported increases between eight and 50 percent; five businesses were unsure or did not see a change, and one reported a decrease.


Siouxland Renaissance Festival, June 7-8, Sioux Falls: Met with planning committee.

Wild Bill Hickok Days, June 13-15, Deadwood: Will attend first meeting when notified of date.

Indian Day Celebration Pow Wow, June 20-22, Wagner: Met with their planning committee.  Drafted marketing plan.

Crystal Springs Ranch Rodeo, June 27-29, Clear Lake: Met with local committee.  Worked on marketing plan and budget.  Drafted postcard to send to tour operators, and which will promote this rodeo, Burke Stampede, and Frontier Days.  Faxed advertising plan outline to committee for approval.

Laura Ingalls Wilder Pageant, July 11-13, 18-20, and 25-27, De Smet: Attended first planning meeting.  Worked on marketing plan/budget. 

Burke Stampede Rodeo, July 11-13, Burke: Visited with local committee chairperson on several promotional ideas.  Will meet with the entire committee in January.  Drafted postcard to send to tour operators, and which will promote this rodeo, Crystal Springs Ranch Rodeo, and Frontier Days.

Frontier Days, August 15-17, White River: Continued working on marketing plan.  Drafted postcard to send to tour operators, and which will promote this rodeo, Burke Stampede, and Crystal Springs Ranch Rodeo.

Lewis and Clark Heritage Days, August 16-17 and 22, Elk Point: Will meet with the local planning committee in February.

Harley Davidson’s 100th Anniversary Celebrations, “Thunder Across Dakota, August 23-25, I-90 Corridor – Sturgis, Pierre, and Sioux Falls:  Committee members include H-D Dealerships, City of Sturgis, Champion Rally Productions, Sioux Falls CVB, Rapid City CVB, and Department of Tourism.  Lined up meetings and promotional materials for the committee organizing the event(s), which will welcome the Harley-Davidson Ride Home for the 100th Anniversary of Harley Davidson.  Held video conference call with representatives of committee members to discuss promotional plan.  Also held conference call with Harley-Davidson corporate to discuss the plan.  Developed promotional plan and ad schedule to include billboards, newspapers, radio, bandanas, posters, flyers, direct mail, vacation packages, and magazines.  Reviewed first ad that will run in a special edition of ­American Iron magazine.  Contacted Pierre’s H-D dealership regarding their involvement.

Great Black Hills Quilt Show and Sale, September 7-10, Hill City: Will attend their first meeting in January. 

Mickelson Trail Trek, September 19-21, Custer: Met with the committee to discuss magazine ads and magazines to target for media teasers.  Worked with a company to put event logo on commemorative jackets. 

Corn Palace Polka Festival, September 19-21, Mitchell: Met with local committee to discuss promotions.  Worked on marketing plan/budget.  Will attend their next meeting in January. 

Webster Area Pumpkin Festival, October 10-11, Webster: Will attend their first meeting when notified of the date.

Sacagawea Unity Fest, October 10-11, Mobridge: Will attend their first meeting when notified of the date.

[back to top]


Deadwood gaming revenue deposited for November 2002 was up 2.2 percent at $135,906, as compared to $132,948 for November 2001.  The tourism tax deposited for November 2002 was up 9.0 percent at $284,589, compared to $261,099 for November 2001.  Revenue deposits for the Department for FY2003 are $4,181,060, as compared to $3,783,402 for FY2002.  This is an increase in revenue of 10.5 percent when comparing the same time period in FY2002.

[back to top]