South Dakota Office of Tourism - www.sdvisit.com
   
 

Logo Usage

The South Dakota logo can be used by private businesses at no cost to the user. It's available in camera-ready artwork and disk format from the Department of Tourism and State Development (the samples below are for reference only).
High-resolution downloads are now available below.

The following pointers will assist you in using the logo correctly. For a complete set of standards, contact Thad Friedeman, Creative Strategies Manager, at the Department of Tourism and State Development by phone at (605) 773-3301 or by e-mail at thad.friedeman@state.sd.us.


Logo Usage Pointers:

  • When printing in color, the recommended color breakout is as follows: South Dakota script, red; faces of Mount Rushmore, gold; Great Faces. Great Places. slogan, green.
  • When printing on coated paper, use PMS 199c for a bright, vivid red; PMS 874c for shiny gold; and PMS 555c for a rich green.
  • When printing on uncoated paper, use PMS 192u for red; PMS 466u for gold; and PMS 555u for green.
  • The logo also can be printed in a single color (e.g., black ink on white paper).
    To do so, follow these specifications.
  • Each of the logo's three elements - the South Dakota script, the four faces, and the Great Faces. Great Places. slogan - can be used alone or combined with another element. The script can be used with or without a drop shadow.
  • To ensure proper angle of the South Dakota script, line up the bottom of the "t" in South to the bottom of the "k" in Dakota. The script is not to be split apart. Examples of appropriate angle and positioning are provided.
  • Review the unacceptable applications of the logo.

Examples of Script Alone and Full Logo:

South Dakota Script

Great Faces, Great Places

High-Resolution, Color Downloads of
Script Alone and Full Logo:

South Dakota Script
(300 dpi, TIF format, 975 x 257 pixels, 734K)

Great Faces, Great Places. logo
(300 dpi, TIF format, 825 x 603 pixels, 1,458K)

State Seal

The South Dakota State Seal is available from the Secretary of State's office. Call 605-773-3537 to request a downloadable file as well as permission to reproduce the seal.