Drop Shadow

As a design element, the Logo Script's drop shadow provides depth and added impact. The drop shadow must, however, be consistent in placement and intensity.

Color:

• When the Logo Script is printed in black, the drop shadow should be 20% black.
• When the Logo Script is printed in red, the drop shadow should be 20% black or 100% black.
• When working in Photoshop, a 7-pixel dither may be added to soften the drop shadow. A 40% opacity on the black shadow looks the best.

Positioning:

The position of the drop shadow should be matched as closely as possible to the sample reproduced above. For the best results, print out this sample and show it to your printer.