South Dakota Department of Tourism - sitemap

Annual Conference

2017 Governor’s Conference on Tourism

January 17-19, Pierre, South Dakota


2017 Conference Videos

    2016 “Why Travel Matters” video

    Governor Daugaard video

    “A Message to the Future Visitors of South Dakota” video


2017 Conference Presentations, Handouts and Speaker Info

    Building Out the Perfect Marketing Mix by Bob Frohoff, MMGY Global
        (PDF, 1.26 MB)

    Using Research to Build the Future by George Zimmermann,
        Longwoods (PDF, 1.85 MB)

    Managing Your Online Reputation by Phil Giudice, TripAdvisor
        (PDF, 3.54 MB)

    Jonah Berger’s book: Contagious: Why Things Catch On
        (to order via Amazon)

    Jonah Berger’s resources: STEPPS workbook and reference guide
        (to view via

    Laurie Guests’s book: Wrapped in Stillness: A Personal Retreat Guide
        (to order via Amazon)

    Laurie Guest’s website:


2017 Annual Awards

    Awards presented at the 2017 Governor’s Conference on Tourism