National Travel and Tourism Week

May 7-15, 2011 – Why Travel Matters

Each May, National Travel and Tourism Week is celebrated by the industry and communities across the nation to help promote travel to and within the United States. In South Dakota, the Department of Tourism teams up with state Convention and Visitors Bureaus (CVBs) to increase awareness of the travel and tourism industry's economic, social and cultural contributions to South Dakota. The Department of Tourism and the CVBs work together to develop a marketing plan that best fits the goals and objectives of each community and of the See South Dakota Week campaign.

2011 See South Dakota Week

This year’s national week takes place May 7-15. The Department of Tourism will work with CVBs statewide to spread the message of tourism’s benefits to South Dakota. Marketing promotions, including campaigns focused for each participating community, media blitzes and interviews, and hospitality/customer service training, are the backbone of this campaign.

 

Toolkit

This series of tools was developed to aid in promoting and answering questions about tourism's impact in South Dakota. The tools are:

• Planning Your Campaign (PDF 90 KB)
  • U.S. Travel Association's Great Event Ideas
• Event and Promotion Ideas (PDF 89 KB)
  • U.S. Travel Association's U.S. Travel Rally Day, May 10, 2011


• Sample letter to the editor (PDF 82 KB)
• Sample news release (PDF 80 KB)
• Sample proclamation (PDF 37 KB)
• Sample Social Media Editorial Calendar (PDF 28 KB)

2011 press release:  coming in May.

2011 Industry Calendar

See a listing of events, activities and hospitality training opportunities in the Industry Calendar.

FOR INFORMATION

Please contact Eileen Bertsch, Visitor & Industry Relations Representative, for more information at 605-773-3301 or eileen.bertsch@state.sd.us.