2012 South Dakota Rooster Rush
Pheasant hunting is a major draw for South Dakota each fall. It is a tradition for many families and friends in communities across the state and across the country. Since 2009, the Department of Tourism has celebrated this tradition with a marketing campaign called Rooster Rush. To continue the tradition, we're celebrating Rooster Rush again in 2012 with another great giveaway, an integrated marketing campaign, and promotional opportunities for communities.
This promotion offers a great opportunity to welcome hunters, conservationists, families and friends into your communities this fall. Don't miss this chance to get your community involved.
The Department of Tourism will place advertising in target markets such as Minnesota, Wisconsin, Iowa and Nebraska, asking hunters to take part in this annual tradition. We'll also promote Rooster Rush via online marketing, social media efforts and a giveaway.
A Rooster Rush logo has been developed for use on all promotional materials and for special events. The logo is available for businesses, Chambers of Commerce and CVBs to use when developing unique events and for marketing materials and promotions of their own.
The Department of Tourism provides ad templates to be used to promote your hunting season celebrations and events. There are templates for newspaper ads, direct mail postcards and a radio ad. They may be downloaded and then customized with information regarding your event.
We also offer a limited number of pre-designed and produced promotional items that can be ordered through the Department of Tourism. These items can be used to decorate your community, as giveaways, or prizes.
We market Rooster Rush to sportsmen and women across the Midwest to enhance the image of your businesses while promoting pheasant hunting in South Dakota. In addition to print and broadcast marketing, we develop a section of www.TravelSD.com dedicated to promoting Rooster Rush.
We put together a Rooster Rush Toolkit that will help you develop your own Rooster Rush promotion. The kit includes ideas for events and promotions in your community, a sample news release, economic impact information, media relations strategies and social media outlets.
The Department of Tourism promotes this campaign statewide in an effort to get as many communities involved as possible. Therefore, we're prepared to help communities across South Dakota get started with their own Rooster Rush promotion.
We offer funding assistance. There is limited availability. Applications will be reviewed and approved by the Department of Tourism.
For more information, contact Eileen Bertsch, Industry Relations Representative, at 605-773-3301 or firstname.lastname@example.org.