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The Million Dollar
Challenge
In FY2008, Governor Rounds added an additional $1 million to the
Office of Tourism’s budget to be used solely for new marketing
initiatives. Organizations wishing to apply for the Million
Dollar Challenge must provide a minimum of 50 percent of the
total project marketing costs.
In order to be considered for the new matching challenge funds,
participating organizations must illustrate that funds will be
used in cooperation with the Office of Tourism’s efforts, and
that the proposed funds are a result of new fundraising efforts
and not a portion of existing budgeted funds.
The following process will be used to evaluate and approve
projects:
1. Industry partners can submit project proposals that meet
the program
requirements and a copy of the completed
application to the
Office of Tourism until 100% of the challenge funds have been
allocated each fiscal year. Applications to be considered at the September board meeting must be received by August 22, 2008".
2. The Office of Tourism will validate the information
presented in the proposals.
3. The Governor’s Tourism Advisory Board will review all
submitted proposals at regularly scheduled board meetings.
4. The Governor’s Tourism Advisory Board will present
recommendations to the Office of Tourism for final approval.
5. The Office of Tourism will notify industry partners of the
selection decisions.
6. Funding and projects will begin on July 1 of each fiscal
year.
FOR
INFORMATION
Melissa Bump, Director, (605) 773-3301,
melissa.bump@state.sd.us
or
Nicole Gall, Million Dollar Challenge Grant Facilitator, (605)
773-3301,
nicole.gall@state.sd.us
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