ATTENTION: May 15, 2013 – Applications for the Matching Dollar Challenge program are not being accepted for the remainder of Fiscal Year 2013 (July 1, 2012-June 30, 2013). We will notify industry members here and via the eFYI enewsletter with future program updates.
If you have questions, please contact Brad Lemmel at email@example.com or 605-773-3301.
The Matching Dollar Challenge
The Matching Dollar Challenge is a cooperative marketing partnership that is
used for new and/or enhanced initiatives. Organizations wishing to apply for Matching
Dollar Challenge funds must provide a minimum of 50 percent of the
total project marketing costs. Once approved, the Department of Tourism then matches up to 50 percent of the total marketing costs.
There are two main deadlines for the Matching Dollar Challenge program: spring and fall. These deadlines ensure sufficient time to review applications, notify grant recipients, and coordinate with the recipients to fulfill program requirements and execute the finalized marketing plans.
For projects/marketing taking place during the fall and/or winter months (August-February), applications are accepted in the preceding spring.
For projects/marketing taking place during the spring and/or summer months (March-July), applications are accepted in the preceding fall.
Specific deadline dates will be posted here each time they are set.
In order to be considered for the matching funds,
participating organizations must illustrate that the funds will be
used in cooperation with the Department of Tourism's efforts.
The following process will be used to evaluate and approve
1. Industry partners are to submit project proposals that meet
requirements and a copy of the completed
application to the
Department of Tourism until the challenge funds have been
allocated each fiscal year.
2. The Department of Tourism will validate the information
presented in the proposals.
3. The Governor's Tourism Advisory Board will review all
submitted proposals at scheduled board meetings.
4. The Governor's Tourism Advisory Board will present
recommendations to the Department of Tourism for final approval.
5. The Department of Tourism will send written notification to industry partners of the
selection decisions within 15 days of the board meeting.
6. Funding and projects will begin on July 1 of each fiscal
For more information, contact Jim Hagen, Secretary,
firstname.lastname@example.org, or Brad Lemmel, Matching Dollar Challenge Grant Facilitator, email@example.com, or call 605-773-3301.