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**Due to the popularity of the Matching Dollar Challenge, FY11 (July 1, 2010-June 30, 2011) funds have been allocated. We will begin accepting applications for FY12 (July 1, 2011-June 30, 2012) funding beginning on March 1, 2011. The Governor's Tourism Advisory Board will begin reviewing applications at their spring 2011 meeting (tentatively scheduled for April).
The Matching Dollar
Challenge
The Matching Dollar Challenge, formerly known as the Million Dollar Challenge, is a cooperative marketing partnership that is
to be used solely for new initiatives. Organizations wishing to apply for the Matching
Dollar Challenge must provide a minimum of 50 percent of the
total project marketing costs.
In order to be considered for the new matching challenge funds,
participating organizations must illustrate that funds will be
used in cooperation with the Office of Tourism's efforts.
The following process will be used to evaluate and approve
projects:
1. Industry partners can submit project proposals that meet
the program
requirements and a copy of the completed
application to the
Office of Tourism until 100% of the challenge funds have been
allocated each fiscal year.
2. The Office of Tourism will validate the information
presented in the proposals.
3. The Governor's Tourism Advisory Board will review all
submitted proposals at regularly scheduled board meetings.
4. The Governor's Tourism Advisory Board will present
recommendations to the Office of Tourism for final approval.
5. The Office of Tourism will notify industry partners of the
selection decisions.
6. Funding and projects will begin on July 1 of each fiscal
year.
FOR
INFORMATION
Melissa Miller, Director, 605-773-3301,
melissa.miller@state.sd.us, or
Nicole Soukup, Matching Dollar Challenge Grant Facilitator, 605-773-3301,
nicole.soukup@state.sd.us
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