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Dececember 8, 2011 – Applications for the Matching Dollar Challenge program are not being accepted for the remainder of Fiscal Year 2012 (July 1, 2011-June 30, 2012). We will notify industry members here and via the eFYI enewsletter with future program updates.
If you have questions, please contact Brad Lemmel at brad.lemmel@travelsd.com or 605-773-3301.
The Matching Dollar
Challenge
The Matching Dollar Challenge is a cooperative marketing partnership that is
used for new and/or enhanced initiatives. Organizations wishing to apply for the Matching
Dollar Challenge must provide a minimum of 50 percent of the
total project marketing costs.
In order to be considered for the matching funds,
participating organizations must illustrate that the funds will be
used in cooperation with the Department of Tourism's efforts.
The following process will be used to evaluate and approve
projects:
1. Industry partners are to submit project proposals that meet
the program
requirements and a copy of the completed
application to the
Department of Tourism until the challenge funds have been
allocated each fiscal year. Applications to be considered at the next board meeting must be received by October 28, 2011.
2. The Department of Tourism will validate the information
presented in the proposals.
3. The Governor's Tourism Advisory Board will review all
submitted proposals at scheduled board meetings.
4. The Governor's Tourism Advisory Board will present
recommendations to the Office of Tourism for final approval.
5. The Department of Tourism will send written notification to industry partners of the
selection decisions within 15 days of the board meeting.
6. Funding and projects will begin on July 1 of each fiscal
year.
FOR
INFORMATION
For more information, contact James Hagen, Secretary,
james.hagen@travelsd.com, or Brad Lemmel, Matching Dollar Challenge Grant Facilitator, brad.lemmel@travelsd.com, or call 605-773-3301.
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