Hostings and familiarization toursConsider partnering with the Office of Tourism to host members of the outdoor and travel media. A third-party endorsement of our state is one of the best ways we can receive publicity. Featured businesses and attractions often report an increase in visitor inquiries immediately following the release of an article or broadcast of a television program. Tour operators and travel agents book lodging, attractions and restaurants following familiarization tours for their clients. Take a moment to view our
Hosting guidelines and tips Domestic Media HostingsPress trips are a proven success when it comes to spreading the South Dakota message to media and on to the public. Results of media hostings continue long after the writer, television crew or radio host has left the state. Many times, multiple articles are published and shows are produced as the result of one trip to the state. International Media HostingsTime and again, hostings have proven to be successful tools in spreading the South Dakota message to international media and on to potential international visitors. The resulting articles lead to an increased awareness of South Dakota's vacation opportunities.
Tour Operator Familiarization ToursFamiliarization tours are a success for showcasing your
property and service to tour operators. When planning tours,
operators are more likely to book with an attraction, lodging
facility, restaurant or attraction that they have experienced
and enjoyed. Travel Agent Familiarization ToursTravel agents appreciate familiarization tours as a tour gives them an opportunity to experience local flavor. The agents experience with local attractions, lodging properties and restaurants allows them to tailor their recommendations and offerings for an area to the client.
Wanda Goodman
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