South Dakota Department of Tourism - sitemap

Great Getaways Co-op

In 2017, we evolved the Great Getaways Co-op program to a direct mail co-op. This has allowed us to reach a very specific audience in our target markets who have indicated interest in traveling to South Dakota specifically. This highly-targeted approach allows us to reach an audience that is more likely to take action and visit our great state.


Peak Season 2018

For 2018, the Peak Great Getaways direct mailer was sent to 100,000 targeted households in Chicago, Denver, Madison and Minneapolis. The direct mailer hit mailboxes the week of April 9, 2018. The peak direct mailer was open to 54 partners.

If you are interested in participating in the 2019 Peak Great Getaways, please look for registration information later this year.


Shoulder Season 2018
The Department of Tourism is now accepting registrations for the 2018 Shoulder Great Getaways Co-op program. This direct mail piece will be sent to targeted households in Chicago, Denver, Eau Claire, La Crosse, Madison, Minneapolis and Omaha. The piece will be aimed at our Wanderers audience (age 50+, no children in the household, income $100K) with the mailing list comprised of an analysis of Vacation Guide requests, past sweepstakes entries, Reader Service Leads, and Look-Alike Audiences.

The direct mail piece will be mailed to 102,500 households in our target markets and will hit mailboxes the week of August 13.

This co-op is limited to 48 partners on a first-come, first-served basis. Partnership in this program costs $550.

To become a partner, please submit your payment and completed registration form, along with your copy and photo to Great Getaways, South Dakota Department of Tourism, 711 E Wells Ave, Pierre, SD 57501 or email to You may pay online with a credit card or with a check by mail. If you pay online, you still need to complete and submit a registration form and submit your copy and photo to secure your spot.

program details and instructions (shoulder)

Great Getaways registration form (PDF, 737 KB) 

Registration deadline is Wednesday, June 6, 2018.




Please contact Ashley Worth, Co-op Marketing Manager, for more information at 605-773-3301 or