South Dakota Department of Tourism - sitemap

Great Getaways Co-op

Program Details (Shoulder)

  • The South Dakota Department of Tourism will produce one full-color direct mail piece for the shoulder season.
  • The 2018 Shoulder Great Getaways Co-op has room for 48 partners.
  • Cost is $550 per partner.
  • The direct mail piece will be sent to 102,500 targeted households in Chicago, Denver, Eau Claire, La Crosse, Madison, Minneapolis and Omaha.
  • It will hit mailboxes the week of August 13, 2018.
  • Each partner receives 100 words of copy, including phone number and web address, and one color photo placed beside the copy.
  • To register for this co-op program, please send in the registration form, 100 words of copy, a color photo of your business, contact information to be included, and payment of $550. Participation is limited to the first 48 partners, based upon receipt of payment and the ad materials.

    Payment may be made online with a credit card. You still need to complete and submit a registration form, including your copy and photo, to secure your spot in the piece.

Copy Instructions

Please email or include your 100 words of copy describing your business with the form. Email your copy to Keep in mind that the Department of Tourism does reserve the right to revise copy to fit our writing style in order to keep the piece uniform. When writing your copy, please remember to include all contact information and business name heading. Also, remember to fill out the registration form completely.

Partner Ad Example:

Click to enlarge Sample Ad
(click to enlarge)

Photo Instructions

Please send via email one high resolution digital image. Remember, we do not allow photos that have been altered with the addition of a second image or logo. This also includes the addition of any locator maps. Photos must be emailed* to Ashley Worth at

* When submitting your digital photo, please
rename the file as it relates to your business and
the direct mail piece.   (Example: CHCGGet2018.jpg =
Cultural Heritage Center Great Getaways 2018)

If you cannot find a photo you would like to use, please contact Chad Coppess at, to check on availability of a Department of Tourism image.

Payment Information

Payment may be made in one of two ways for this program. The first is to send a check, along with your form, to Great Getaways, South Dakota Department of Tourism, 711 E. Wells Ave., Pierre, SD 57501. The second option is to pay online with a credit card. This option accepts MasterCard, Visa, Discover and American Express. With an online payment, you are still required to mail in your completed registration form.

Great Getaways registration form (PDF, 737 KB)

This form can be completed online and then printed,
or you can print a blank form and complete it.


Payment is only one aspect of registering. You will not be registered into the program until we receive your completed form, payment, 100 words of copy and digital photo. Space will be reserved according to the date we receive your payment and materials.


All components must be submitted by June 6, 2018. Please keep in mind that even though there is a deadline, the program is on a first-come, first-served basis.



Please contact Ashley Worth, Co-op Marketing Manager, for more information at 605-773-3301 or