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PRIOR to selection:
- Great Events selection committee will choose four events
from the applicants based on the following criteria.
- Must be two or more days in length.
- Must be an annual event.
- Must be a unique event (i.e., no 4th of July, Labor Day,
etc. celebrations).
- Must have visitor appeal and growth potential. Growth
potential defined as rooms available in hotels/motels.
- Event can occur anytime during the year
- Religious, political or for-profit events are not
eligible.
- Event can be part of the Great Events campaign for no
more then three (3) years.
DURING the preparation time for the event:
- Tourism will notify all the applicants whether or not
they were selected as a Great Event
- Tourism will distribute press releases announcing the
2007 Great Events (One generic press release to all in-state
media that will list all selections, for individual event
specific press releases to event's local media).
- Tourism staff will set up initial planning meetings with
each of the Great Event organizers to create marketing plan.
Will bring past marketing plans for reference.
- Tourism and organizers will create a marketing plan
based upon the initial planning discussions and completed
research to ensure marketing is targeted to the appropriate
audience(s) - complete with timeline/deadlines, advertising,
public relations, design and budget information, and media
contacts.
- Per request of the event committee, Tourism staff will
meet with community and business leaders to discuss
opportunities for involvement and betterment of the event
(i.e. Co-op marketing programs, etc.)
- Tourism will commit marketing funds for each event
based on the development of the marketing plan and overall
event budget.
- At least 80% of Tourism funding will be used for
out-of-state marketing with an emphasis on new markets;
however, up to 20% of funding may be used for event
operation (cost of prizes, fees for additional parking and
additional security, assisting with the cost of hiring a
band, etc.). This will not include the cost of in-state
advertising. Tourism funds may not be used for normal and
routine administrative costs.
- Tourism will execute the marketing plan according to the
designated timeline to ensure deadlines are met.
- Tourism will communicate with organizers to work
together for the success of the event.
- Tourism will provide a staff photographer to photograph
the event.
AFTER the event:
- Tourism will distribute follow-up evaluation forms to
committee to distribute to local businesses.
- Tourism will analyze tracking information to determine
if event goals were met.
- Tourism will use evaluations, tracking information,
organizers feedback, etc. to analyze the success of the
event and incorporate positive/negative lessons from event
into future Great Events.
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