South Dakota Department of Tourism - sitemap

Great Events Campaign

Tourism's Great Events campaign is a marketing tool to promote events and increase visitation at events across the state. The program features four events selected by the Office of Tourism based upon certain criteria.

  • Must be two or more days in length.
  • Must be an annual event.
  • Must be a unique event (e.g., no Fourth of July, Labor Day, etc. celebrations).
  • Must have visitor appeal and growth potential. Growth potential is defined as rooms available in hotels/motels.
  • Event can occur anytime during the year.
  • Religious, political or for-profit events are not eligible.
  • Event can be part of the Great Events campaign for no more than three (3) years.

The Office of Tourism provides assistance to event coordinators and supports promotional efforts for designated events in order to boost visitor spending and to increase the economic impact in host communities. The deadline for applications is October each year.


The application form is available as a PDF to download (Adobe Reader or Acrobat required). The application must be printed and completed. It is not currently available to complete online.

Applications must be postmarked by October 1, 2007 to be considered for the 2008 campaign.


A list of responsibilities has been developed for event organizers once their event has been selected as a Great Event. Please review before completing and submitting an application.


A list of responsibilities has also been developed for the Office of Tourism. These responsibilities are what Tourism commits to for each event.



Nicole Gall, Industry Relations Representative, (605) 773-3301