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We continue to build on the success of the Giant Step co-op program, and
here is program and registration information for the 2010 Giant Step Co-op.
The Program
Giant Step provides our industry partners the opportunity to
have advertising exposure in nationally-recognized women’s and
family magazines. These six-page ads consist of
sweeping South Dakota imagery and themes. Each ad features up to five
partners and will run at least twice during Peak season
and once in Shoulder. Besides the three guaranteed spots in the Peak and Shoulder seasons, partners will be listed in every ad to widely expand the exposure of the partnership.
Along with the advertisement, Giant Step partners also
receive premium placement on the homepage of
www.TravelSD.com.
The Publications
- Better Homes and Gardens, 5 issues (1,081,000 circ.)
- Family Circle, 4 issues (617,700 circ.)
- Field & Stream, 2 issues (1403,200 circ.)
- Guideposts, 3 issues (2,345,000 circ.)
- Ladies` Home Journal, 4 issues (573,700 circ.)
- Midwest Living, 3 issues (950,000 circ.)
- O Magazine, 3 issues (610,000 circ.)
- Parents, 3 issues (319,028 circ.)
- Travel 50 & Beyond, 4 issues (115,000 circ.)
The Price
The price of the co-op marketing program is $4,000.
The Deadline
The registration deadline is Oct. 9, 2009.
Limited to 40 partners on a first-come, first-served basis.
Click here to register.
FOR INFORMATION
Please contact Natasha Bothun, Visitor & Industry Relations Representative, for more information at 605-773-3301 or
natasha.bothun@state.sd.us.
PROGRAM BENEFITS
Magazine Advantages
- Your ad will be one of five partner ads in a six-page,
four-color spread and all partners will be listed in all of the six-page spreads.
- Program circulation will be more than 24 million in 2010.
- Publication variety means broader demographic reach.
- You receive a minimum of two ads in Peak season and one
in Shoulder for $4,000 (that's a 30-60% cost savings due to
the frequency and volume).
- Most publications provide custom editorial content about
South Dakota.
- Our Giant Step partners receive lead generation and
online presence on publisher Web page.
Web Benefits
- Greater exposure with banner image mimicking Giant Step ad on the
www.TravelSD.com homepage.
- Partner homepage photo links directly to your interior page.
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