South Dakota Department of Tourism - sitemap

Magazine Co-Op

Many visitor industry businesses have enjoyed the benefits of co-oping with the South Dakota Department of Tourism. Whether you have a family attraction, quaint resort, event or B&B, the Magazine Co-op (formerly called “Giant Step”) is an opportunity to expand your advertising exposure in nationally-recognized women’s and family publications.

The Peak 2017 Program


This co-op is limited to 24 partners and costs $2,000. Each partner receives 45 words of copy, along with a phone number, web address and one color photo. Partners will also receive either Reader Service Leads or a dedicated email blast as a value-added opportunity.

Partners are being offered the opportunity to give a preference of which magazine they would like to be included in. There are only FOUR spaces available for each publication and each will be filled on a first-come, first-served basis. Spaces will only be reserved once we have received your payment.

To reserve a space in this program, please send the completed registration form, 45 words of copy, one high-quality digital photo and payment. Participation is limited to the first 24 partners, based upon receipt of payment and all ad materials.

The Price

The price for the peak 2017 co-op marketing program is $2,000.

The Deadline

The peak 2017 registration deadline is December 7, 2016.

Space will be reserved according to the date we receive your payment and all materials. Please keep in mind that even though there is a deadline, the program is on a first-come, first-served basis.

The Magazines

Listed below are the magazines that will feature the South Dakota Department of Tourism’s co-op ads for peak 2017. We reviewed several data resources and determined these magazines to be the most effective at reaching our main target audiences.

  • Family Fun, June/July edition
  • HGTV Magazine, May edition
  • Martha Stewart Living, May edition
  • Midwest Living, May/June edition
  • Parents, May edition
  • Real Simple, June edition

How to Register

To register for the 2017 Peak Magazine Co-op program, please complete and mail the registration form along with your payment, and email your 45 words of copy and digital photo. No online registration is available.

Here is a co-op partner ad example:

Magazine Co-op example

(copy: Experience the great outdoors in South Dakota's
capital city, only 30 minutes off I-90 and located
along the Native American Scenic Byway.
Whether it's camping, kayaking, fishing, hunting,
history, cowboys or heritage - it's all here!)


Copy Instructions

Please email or include with the registration form your 45 words of copy describing your business. Keep in mind that the Department of Tourism does reserve the right to revise copy to fit our writing style in order to keep the piece uniform. When writing your copy, please remember to include all contact information and business name heading.

Email your copy to Ashley Worth at Remember to also fill out the registration form completely, including all contact information and business name heading which will be included in your ad.

Photo Instructions

Please email one high resolution digital image. Remember, we do not allow photos that have been altered with the addition of a second image or logo. This also includes the addition of any locator maps. Photos must be emailed to Ashley Worth at

If you cannot find a photo you would like to use, please contact Ashley to check on availability of an image from the Department of Tourism's photo files.




Please contact Ashley Worth, Marketing Strategist, for more information at 605-773-3301 or