South Dakota Department of Tourism - sitemap

Magazine Co-Op

Many visitor industry businesses have enjoyed the benefits of co-oping with the South Dakota Department of Tourism. Whether you have a family attraction, quaint resort, event or B&B, the Magazine Co-op (formerly called “Giant Step”) is an opportunity to expand your advertising exposure in nationally-recognized women’s and family publications.

The Peak 2018 Program


This co-op is limited to 30 partners and costs $2,250 to participate. Each partner receives 100 words of copy, along with a phone number, web address and one color photo. Each partner will receive Reader Service Leads from the magazines.

Partners are being offered the opportunity to give a preference of which magazine they would like to be included in. There are only SIX spaces available for each publication and each will be filled on a first-come, first-served basis. Spaces will only be reserved once we have received your payment or other arrangements have been made. On the registration form, number your first THREE magazine preferences in the order you wish to be included.

To reserve a space in this program, please send the completed registration form, 100 words of copy, one high-quality digital photo and payment. Participation is limited to the first 30 partners, based upon receipt of payment and all ad materials.

The Price

The price for the peak 2018 co-op marketing program is $2,250.

The Deadline

The peak 2018 registration deadline is December 14, 2017.

Space will be reserved according to the date we receive your payment and all materials. Please keep in mind that even though there is a deadline, the program is on a first-come, first-served basis.

The Magazines

Listed below are the magazines that will feature the South Dakota Department of Tourism’s co-op ads for peak 2018. We reviewed several data resources and determined these magazines to be the most effective at reaching our main target audiences.

  • Family Fun, April/May edition
  • HGTV Magazine, May edition
  • Midwest Living, May/June edition
  • Parents, May edition
  • Real Simple, May edition

How to Register

To register for the 2018 Peak Magazine Co-op program, please complete and mail the registration form along with your payment, and email your 100 words of copy and a 4.5" x 3" color digital photo. No online registration is available.

Here is a co-op partner ad example:

Magazine Co-op example

(copy:  Home to more than 1,000 animals from 137
species including tigers, rhinos, giraffe and an
award-winning Snow Monkey exhibit. This summer, the
zoo welcomes two koalas to South Dakota! The koalas
can be viewed daily through Labor Day. The zoo
is located in Sioux Falls and is open year-round. )


Copy Instructions

Please email or include with the registration form your 100 words of copy describing your business. Keep in mind that the Department of Tourism does reserve the right to revise copy to fit our writing style in order to keep the piece uniform. When writing your copy, please remember to include all contact information and business name heading.

Email your copy to Ashley Worth at Remember to also fill out the registration form completely, including all contact information and business name heading which will be included in your ad.

Photo Instructions

Please email one high resolution digital image. Remember, we do not allow photos that have been altered with the addition of a second image or logo. This also includes the addition of any locator maps. Photos must be emailed to Ashley Worth at

If you cannot find a photo you would like to use, please contact Ashley to check on availability of an image from the Department of Tourism.




Please contact Ashley Worth, Co-op Marketing Manager, for more information at 605-773-3301 or