The 2010 Initiative called upon South Dakota Tourism and the South Dakota Visitor Industry to join together in partnerships that pooled resources and maximized marketing dollars. The 2010 Initiative also challenged the industry to create a “one click, one call” reservation system that made it easy for visitors to purchase packages and make travel arrangements.
South Dakota Digital Revolution is that program. This innovative web co-op improves the online visitor experience and gives businesses the opportunity of connecting to more than two million www.TravelSD.com visitors each year.
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Program Information
The South Dakota Digital Revolution offers:
marketing exposure via millions of dollars worth of South Dakota Department of Tourism advertising efforts during the peak/summer, shoulder/fall and winter seasons (i.e. television, web, newspaper, inserts and/or direct mail)
homepage rotation on www.TravelSD.com
prime placement on www.TravelSD.com city/community pages
integration with content throughout site (i.e. vacation packages, events, etc.)
expanded business or event listing page with optional multimedia content (photos and videos)
content management capability: an online system for businesses/organizations to maintain their listings and related content (including photos and videos)
Price
The one-time fee for this program is $250.
There is also an opportunity for partners who want to participate in the www.TravelSD.com booking system. For an additional $250, partners have the option of a one-year membership (January-December) in South Dakota Central Reservations (a.k.a. Black Hills Central Reservations).
Deadline
There is no set deadline for this program. Partners will be accepted on an on-going basis.
The South Dakota Digital Revolution allows partners and our state to keep ahead of the curve in the rapidly growing world of online travel.
Specific benefits include:
The opportunity to increase and extend a partner's web presence on www.TravelSD.com with content, videos and photos that showcase theirr business or event.
Cross-selling and -promotion opportunities with other attractions, hotels, restaurants and points of interest throughout South Dakota.
Options for immediate sales with an online booking engine that will give visitors the opportunity to make reservations or purchase other offerings.
Benefits from www.TravelSD.com search engine optimization (SEO) efforts.
In addition to website development, the South Dakota Digital Revolution will provide visitor information that allows us to upsell in an unprecedented manner to travelers we know are already planning to visit our state. We’ll have information on where visitors are staying and what attractions they are planning to visit, so we can tailor a relationship management campaign specifically targeted at keeping them in our state even longer. We will also be able to use this information to remarket and bring visitors back to South Dakota.
FOR INFORMATION
For more information, contact Brad Lemmel, Marketing Strategist, at 605-773-3301 or
brad.lemmel@travelsd.com.
