South Dakota Office of Tourism - sitemap


2008 South Dakota Agritourism Conference

Tuesday, July 15, 2008
Mitchell Technical Institute, 1800 E Spruce, Mitchell, SD

This year's conference will provide valuable information for those currently operating an agritourism business in the state and/or prospective business owners.

The conference is open to anyone who would like to participate. Pre-registration is $15 and must be submitted by July 4, 2008. Full registration is $20 and will be available until the morning of the conference. Download the conference flyer/registration form (PDF) to submit your registration by mail.


8-9 a.m.  Registration

9 a.m.  Welcome 

Joey Hockett, South Dakota Office of Tourism

9:15-10:15 a.m.  Keynote

Jane Eckert, Eckert AgriMarketing

10:15-10:30 a.m.  Break

10:30 a.m.-12 noon  Keynote (continued)

Jane Eckert, Eckert AgriMarketing

12 noon-1 p.m.  Lunch Break

1-2 p.m.  Who we are

2-2:45 p.m.  Marketing Opportunities 

South Dakota Office of Tourism and Governor's Office of Economic Development

2:45-3 p.m.  Break

3-4 p.m.  Liability and Insurance

South Dakota Department of Agriculture

4-5 p.m.  Panel Discussion

South Dakota agritourism business owners

5 p.m.  Close

About Jane Eckert, Keynote Speaker

Jane Eckert founded Eckert AgriMarketing in 2001. A marketing professional with a lifetime of farm experience, Jane dedicates herself to helping farms, ranches and tourism professionals learn more about agritourism and how to make it profitable.

Raised on her family's apple orchard outside of St. Louis, Jane earned a degree in business and went on to executive marketing positions for eighteen years.

As the former Vice President of Marketing of Eckert's Country Store and Farms in Belleville, Illinois, she developed the property into one of the most successful retail and entertainment farms in America. Today it is a top tourist attraction that draws more than 500,000 guests annually. As testament to her expertise, the North American Farmers' Direct Marketing Association (NAFDMA) honored her as Farm Marketer of the Year in 2001. In February 2008, Jane was named to the Hall of Fame by NAFDMA.

Today, Eckert AgriMarketing provides consulting services to state agencies and private farms, education and training ranging from presentations to 3-day workshops, tourism planning, website design, educational manuals, books, and tapes to help farmers and ranchers grow their businesses.

Conference Sponsors

South Dakota Department of Agriculture
Corn Palace Convention and Visitors Bureau
Southeast South Dakota Tourism Association
Great Lakes of South Dakota Tourism Association


Please contact Joey Hockett for more information at 605-773-3301 or