To help get things rolling and to maintain a consistent look and feel of the Rooster Rush brand, the Department of Tourism has ad templates available for communities to use. These pre-designed ads can be downloaded, tailored to your community and run in media outlets of your choice.
Newspaper Ads | Direct Mail | Radio Ad
Newspaper Ads
Two versions of newspaper ad templates are available. A square (5-inch x 5-inch) version and a vertical (5-inch x 10-inch) version. Here are samples of each ad followed by usage guidelines and downloadable, high-resolution PDFs.
(Click on the sample to see an enlargement of the text area.)
(Click on the sample to see an enlargement of the text area.)
FONT
The preferred fonts to be used when adding copy to the newspaper ads are ITC Officina Sans Bold (Headline), ITC Officina Sans Book (Body copy) and ITC Officina Sans Book Italic (industry partner’s phone number).
If ITC Officina Sans is not possible, please use an acceptable substitute font of Arial Narrow/Bold or Helvetica Narrow/Bold.
Here are MAC and PC versions of ITC Officina Sans:
MAC - bold | MAC - bold italic | MAC - book | MAC - book italic
PC - bold | PC - bold italic | PC - book | PC - book italic
COPY
The copy in the gray area of each ad should be personalized to your community to include your individual town and event information. Click on the images above to view sample copy, or read it here:
Partner Example Copy
Come to Wessington Springs, South Dakota, for a special Rooster Rush celebration. Join us opening weekend for pheasant races, a wild game feed and fun for the entire family as we kick off the 2011 hunting season.
Call 605-XXX-XXXX for lodging information.
PHOTO
The inset hunter photo within each ad can also be personalized to your community. Or, you can use the "generic" version shown. Below are two versions of each ad, one with the inset photo and one without, which should be personalized with your own photo. The versions are offered in both color and black and white.
AD FILES - COLOR
square ad with inset hunter photo (PDF 1.47 MB)
square ad without inset hunter photo (PDF 1.38 MB)
vertical ad with inset hunter photo (PDF 2.21 MB)
vertical ad without inset hunter photo (PDF 2.12 MB)
AD FILES - BLACK AND WHITE
square ad with inset hunter photo (PDF 571 KB)
square ad without inset hunter photo (PDF 534 KB)
vertical ad with inset hunter photo (PDF 847 KB)
vertical ad without inset hunter photo (PDF 812 KB)
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Direct Mail
One template for a direct mail postcard is available. Here are samples of the front and the back of the postcard followed by usage guidelines and downloadable, high-resolution PDFs.
(Click on the sample to see an enlargement of the text area.)
FONT
The preferred fonts to be used when adding copy to the direct mail postcard are ITC Officina Sans Bold (Headline), ITC Officina Sans Book (Body copy) and ITC Officina Sans Book Italic (industry partner’s phone number).
If ITC Officina Sans is not possible, please use an acceptable substitute font of Arial Narrow/Bold or Helvetica Narrow/Bold.
Here are MAC and PC versions of ITC Officina Sans:
MAC - bold | MAC - bold italic | MAC - book | MAC - book italic
PC - bold | PC - bold italic | PC - book | PC - book italic
COPY
The copy in the gray area on the back of the postcard should be personalized to your community to include your individual town and event information. Click on the image above to view sample copy, or read it here:
Partner Example Copy
Come to Wessington Springs, South Dakota, for a special Rooster Rush celebration. Join us opening weekend for pheasant races, a wild game feed and fun for the entire family as we kick off the 2011 hunting season.
Call 605-XXX-XXXX for lodging information.
PHOTO
The inset hunter photo next to the space for copy on the back of the postcard can also be personalized to your community. Or, you can use the "generic" version shown. Below are two versions of the postcard, one with the hunter photo and one without, which should be personalized with your own photo.
AD FILES
direct mail postcard with inset hunter photo (PDF 3.44 MB - 2 pages)
direct mail postcard without inset hunter photo (PDF 3.34 MB - 2 pages)
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Radio Ad
One, 30-second radio ad template is available. It contains a 10-second spot in the middle which can be personalized to your community. Following sample community copy, below, is an mp3 file of the ad template.
COPY
Here is an example of approximately 10-seconds worth of copy that can be inserted into the radio ad:
Come to Aberdeen and stay at one of our many fabulous lodges or hotels. Call the Convention and Visitors Bureau at 1-800-555-5555.
AD FILE
RoosterRushRadio30.mpeg (30 seconds, 1.4 MB)
(If this file doesn't play for you, try changing your
media player preferences for MPEG files.)
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FOR INFORMATION
For more information, contact Thad Friedeman,
Creative Strategies Manager, at 605-773-3301 or
thad.friedeman@travelsd.com.
