Winter Season Campaign: E-Commerce Strategies - South Dakota Department of Tourism
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Winter Season Campaign: E-Commerce Strategies

E-Commerce Strategies

Travelsmart E-Newsletter
The Travelsmart E-Newsletter continues to grow with 200,000 subscribers. This contains email subscribers both in and out of our target markets. Each monthly issue directs subscribers to Travel Specials, Hot Deals, Events and other vacation planning information on

November Travelsmart

November Travelsmart  (Niche)

December Travelsmart

Travel Professionals eNewsletter
The Travel Professionals E-Newsletter is specifically aimed at the needs of travel professionals and directs subscribers to the recently redesigned for more information. This new site features sections for Group Tour Operators, Meeting and Convention Planners and Travel Agents.

National Treasure Promotions
Additional web pages were added to to accommodate Disney promotions for National Treasure: Book of Secrets scheduled to be released December 21. The promotions include the National Treasure Clue Hunt (Domestic) and The National Treasure Trail (International). A general information page, was also added with information about the filming of the movie and the filming locations within South Dakota.

Yahoo and Google Pay Per Click
A comprehensive Pay Per Click campaign will continue throughout the winter season. We will be purchasing key words on both Yahoo and Google, two of the more prominent search engines used by consumers.

Banner Advertisements
The Office of Tourism will have two banner advertisements located on to drive traffic to both and


Visitor Relationship Management Project
The VRM project will be nearing completion this Winter season. This project strives to better understand the demographics, lifestyle and media attributes of our visitors. Along with the knowledge of where these individuals are located, is an invaluable resource that will allow us to spend our marketing dollars more effectively.