South Dakota Office of Tourism - sitemap

Winter Season Campaign: Media RELATIONS ACTIVITY

Media Relations Activity

In addition to paid media efforts in the winter season strategy, public relations reaches out to visitors while media relations works toward garnering earned media attention. Paid and earned media efforts, when working in unison, maximize our marketing budget and increase impact in our target markets.

The media relations team works proactively in the pursuit of earned media exposure to drive consumer travel choices to South Dakota. The team has planned a cohesive strategy that includes monthly contact to key journalists in each of the target markets. Frequent communication is crucial when building a strong relationship with media contacts. During the winter months, themes for consumer media communication include "Spa retreats" in January and "Planning a vacation" in February.

Industry Releases on
In an effort to help visitor industry partners spread their media message, the Office of Tourism posts industry press releases to Dozens of releases are available one click off the homepage. To get your releases posted, simply e-mail them to wanda.romkema@

South Dakota Makes Headlines
The Office of Tourism arranges several media hostings each year as we strive to receive objective third party endorsements of our product, South Dakota. The celebrities, producers, editors and writers Tourism hosts take the South Dakota story and their first-hand experiences to the airwaves and pages of major publications.

“A day when pheasants are kings”
Sioux City Journal
Nov. 5, 2006
Hosted: Oct. 27-29, 2006

“Bison bargains sought as herd thinned”
USA Today
Nov. 20, 2006

“On the Money”
December 6, 2006
Hosted: Nov. 14-15, 2006

Visit our Media Web site: