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Media Relations Activity
In addition to paid media efforts in the winter season
strategy, public relations reaches out to visitors while media
relations works toward garnering earned media attention. Paid
and earned media efforts, when working in unison, maximize our
marketing budget and increase impact in our target markets.
The media relations team works proactively in the pursuit of
earned media exposure to drive consumer travel choices to South
Dakota. The team has planned a cohesive strategy that includes
monthly contact to key journalists in each of the target
markets. Frequent communication is crucial when building a
strong relationship with media contacts. During the winter
months, themes for consumer media communication include "Spa
retreats" in January and "Planning a vacation" in February.
Industry Releases on
MediaSD.com
In an effort to help visitor industry partners spread their
media message, the Office of Tourism posts industry press
releases to
MediaSD.com. Dozens of releases are available one click off
the MediaSD.com
homepage. To get your releases posted, simply e-mail them to
wanda.romkema@
state.sd.us.
South Dakota
Makes Headlines
The Office of Tourism arranges several media hostings
each year as we strive to receive objective third party
endorsements of our product, South Dakota. The celebrities,
producers, editors and writers Tourism hosts take the South
Dakota story and their first-hand experiences to the airwaves
and pages of major publications.
“A day when pheasants are kings”
Sioux City Journal
Nov. 5, 2006
Hosted: Oct. 27-29, 2006
“Bison bargains sought as herd thinned”
USA Today
Nov. 20, 2006
“On the Money”
CNBC
December 6, 2006
Hosted: Nov. 14-15, 2006
Visit our Media Web site:
MediaSD.com
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