New Page 1 Peak Season Campaign: Advertising Strategies
South Dakota Office of Tourism - sitemap

Shoulder Campaign: trade sales Strategies


Trade Sales Activity

In order to keep South Dakota's "Great Faces. Great Places." in front of key trade professionals, the Trade Sales and Marketing team is working diligently this shoulder season to educate and inform business audiences about the diverse South Dakota visitor opportunities.

Shoulder Season Hostings

Journalists will be hosted during the shoulder season from many European markets including Speak Up in the United Kingdom, Maerkische Allgenine Zeitung in Germany, and Latitudes from Italy. In addition, we will host invited international journalists and tour operators to the Governor's Buffalo Roundup and a pre-fam of the area.

RMI Megafam

The Trade Sales and Marketing team will present information and a DVD on South Dakota during the RMI Megafam of international tour operators that will take place in Idaho and Montana this fall.

NTA/ABA Opportunities

Tourism  will host a pre-convention caucus for the states NTA/ABA members on Wednesday, Sep. 12, 2007, in Pierre.

The team will attend NTA in Kansas City, Nov. 2-6, 2007, and meet with tour operators from across the United States as well as lead a meeting for South Dakota members to cross-sell state-wide opportunities.

The team mailed postcards to NTA tour operators to schedule appointments with South Dakota attendees to coincide with the opening date to schedule. Postcards were also mailed to ABA tour operators to schedule appointments with South Dakota suppliers during an October appointment scheduling date.

The group tour co-op ad, with South Dakota member partners, will be featured in the September/October issue of Destinations, November issue of Packaged Travel Insider, November/December issue of Bank Travel Management, and December issue of Courier. We will also print an over-run of the group co-op ad that will be sent to 4,500 tour operators.


As part of the effort to reach more travel agents, the team is attending the largest travel show in the United States, the American Society of Travel Agents show which is also known as THE TRADE SHOW. This is the second year for this show and the second year the team has been present. Over 300 quality travel agent contacts were made at this show in 2006.

Japan Association of Travel Agents (JATA)

The team will represent South Dakota at the 2007 JATA World Travel Fair in Tokyo, Japan. Travel professionals, journalists and the general public will gain an educational experience on South Dakota through the continued efforts of the team and the US Western States Tourism Office.

Meeting & Convention Co-op

The team is working with 11 of South Dakota's Convention & Visitor Bureaus to develop a new cooperative marketing program.  The program is designed to showcase South Dakota as a meeting and event destination. The co-op will consist of a new web site, brochure and advertising in meeting and event publications.

Travel Professionals Web Site

We will launch a Travel Professionals web site page this fall on the web site that will include URL links for travel agents, tour operators and meetings/convention planners to learn more about South Dakota.