Peak Season Campaign: Advertising Strategies
South Dakota Office of Tourism - sitemap

Shoulder Campaign: outdoor Strategies


Outdoor Marketing Strategies

Hunters and anglers make a significant impact on South Dakota’s economy. To keep them hunting in South Dakota throughout the season, Tourism’s shoulder campaign includes television and magazine ads, as well as a direct mail piece and an online presence to entice them to plan their hunting and fishing trips in South Dakota this fall.

Commercials of South Dakota hunters and anglers in action will air during episodes of Kent Hrbek Outdoors and Pheasants Forever TV and on The Outdoor Channel and Fox Sports North.

View Television Ads – (coming soon)

Ads promoting “The Rush of the Flush” will be advertised in a number of America’s most popular outdoor magazines, including Field & Stream, Outdoor Life and Pheasants Forever Journal.

View magazine ads - PDF

Direct Mail
A direct mailing will invite hunters to South Dakota this season.

View Postcard - (coming soon)

Hunters will also be enticed with ads on and

Outdoor Events
Members from the Media and PR team will be attending a variety of outdoor events to increase awareness of the outdoor opportunities in South Dakota. Among them are The National Pheasant Fest 25th Anniversary in Minneapolis Jan. 18-20, 2008, and Travel Media Showcase in Palm Springs, Calif. Nov. 27-30, 2007. Each will offer opportunities for the South Dakota Office of Tourism to promote statewide activities and events.

The Office of Tourism welcomes new cooperative partnerships. For more information or to submit a proposal, call (605) 773-3301.