New Page 1 Peak Season Campaign: Advertising Strategies
South Dakota Office of Tourism - sitemap

Shoulder Campaign: Advertising Strategies


Media Relations Activity

The Office of Tourism strongly believes in a proactive approach to working with the media, as well as the importance of building a strong and trusted relationship with the public. The Media & Public Relations team works on both sides, promoting South Dakota to both in-state and out-of-state journalists and making sure those journalists have the information they need to tell the story of South Dakota to our potential visitors.

Buffalo Roundup
Each year, the Media & Public Relations team invites journalists from around the country to visit South Dakota and take in the fascinating Buffalo Roundup. Prior to the Roundup itself, the team escorts the journalists on a 2-day tour of western South Dakota, giving them a taste of what the state has to offer.

This year, the tour includes a Native American cultural experience, a close look at South Dakotaís Old West and a tour through some of the stateís most breathtaking countryside.

Digital PR Strategy
In an effort to better understand the social networking community and whatís being said about South Dakota in online discussion, the Media & Public Relations team will begin monitoring several of the top travel blogs and discussion forums. This will not only aid the office in tracking whatís being said, but also will give us a chance to respond to comments when appropriate, answer consumer questions regarding South Dakota and post our own travel ideas, stories and information about South Dakota to a network of people specifically interested in travel.

National Treasure: Book of Secrets
In conjunction with the December 21 premiere of National Treasure: Book of Secrets, which was partially filmed in South Dakota, the Media & Public Relations team will lead an effort to create public buzz and excitement. The efforts will include a page on devoted to providing information about the film and the filming location sites in South Dakota.

Industry Releases on
The Office of Tourism continues to post visitor industry press releases on Itís all part of an effort to help the industry spread the message about South Dakotaís plentiful attractions and destinations. For posting, send your releases to