Advertising Strategies
As one of the focuses of the 2010 Initiative, expansion of the
shoulder season marketing campaign continues to be aggressive in
2007.
We all know South Dakota is home to Great Faces and Great
Places, and Tourism’s marketing campaign and cooperative
programs are in place to help entice visitors to come your way.
Continuing with the three-tiered approach, the shoulder season
campaign will target the following markets:
Tiers 1 and 2
Tier one markets will see image-based ads that build awareness
of South Dakota and entice consumers who haven’t been to the
state to learn more. Tier two markets consist of travelers closer to South Dakota
who may have already visited and are encouraged to explore the
more wonders South Dakota has to offer.
Tier 1 and 2 States: Wisconsin, Minnesota, Nebraska
Tier 3
Tier three market efforts encourage potential travelers from
nearby markets and our own residents to travel in South Dakota
for an easy weekend getaway at one of the state’s many unique
events.
Tier 3 States: North Dakota, Nebraska, Minnesota, Iowa
Television, Radio, Newspaper and Internet
The campaign again includes television, radio and newspaper ads
featuring South Dakota travel specials. Additionally, we will
continue our presence on the World Wide Web.
View
a Peak Season Television
Ad (wmv 1,872 KB)
View a Shoulder
Season Newspaper Ad - PDF
Listen to a Shoulder Season Radio Ad - mp3
Visit
www.travelsd.com
- Online
Giant Step Co-op
Six new Giant Step magazine ads will reach homes across the
United States this fall. These ads feature the beautiful fall
splendor of South Dakota’s scenery, including Spearfish Canyon,
Bear Butte, a buffalo herd, Mount Rushmore National Memorial, Palisades State Park
and pheasant hunting. With a combined circulation of 5.7
million, these ads will be placed in Family Circle, Family Fun,
Ladies Home Journal, Midwest Living, Wondertime, Budget Travel,
Cabin Life, Field & Stream, Outdoor Life, Travel + Leisure
Family and Travel 50 + Beyond.
Midwest Living
- PDF
Budget Travel
- PDF
Family Circle - PDF
Ladies Home Journal
- PDF
Outdoor Life
- PDF
Wondertime - PDF
Great Getaways
Another pillar of South Dakota Tourism’s shoulder season
campaign is the Great Getaways newspaper insert. A new format
and cover photos give this piece a fresh look. This piece makes
its appearance in the following newspapers: Fargo Forum, Sioux
City Journal, Albert Lea Tribune, Worthington Daily Globe, Ames
Daily Tribune, Fort Dodge Messenger, Le Mars Daily Sentinel,
Mason City Globe Gazette and Spencer Daily Reporter. Used to
promote the Great Lakes, Glacial Lakes and Prairies and
Southeast South Dakota regions, the insert promotes South Dakota
as a great vacation destination just a short drive away.
Great Getaways Insert
– PDF
