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2006 Shoulder Season Campaign
Fall Marketing Campaign:
Shoulder Season Efforts are Underway
Fall is quickly approaching and South Dakota Tourism is
geared up to support our visitor industry business owners and
managers for a great shoulder season! From hunts and roundups to
familiarization tours and conferences, Tourism's numerous
projects and programs are ready to help you entice travelers to
South Dakota’s Great Faces and Great Places.
Tourism’s aggressive 2006 shoulder season campaign will bring
the visitor industry closer to reaching the goals of the 2010
Initiative. The 2010 Initiative changes the way tourism in South
Dakota is marketed, particularly by focusing new energy and
investment in expanding the shoulder season.
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