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Deadwood Co-op
Through a cooperative effort with the Deadwood Chamber of
Commerce, the South Dakota Office of Tourism is able to expand
its shoulder season advertising into Denver, Colo., and several
Wyoming markets. Audiences in Denver, Casper, Gillette, Cheyenne
and Laramie will see a combination of travel special and image
messages through local radio, on-line banners and newspaper
advertising. Each ad encourages consumers to check out a
campaign specific jump-page, www.TravelSD.com/Deadwood, for more
information about the travel special or to directly book
reservations. The cooperative effort will reach approximately
896,000 consumers from July 30, 2006, through Oct. 31, 2006.
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