Marketing
Utilizing new research findings and continuing the three-tiered approach, the Office of Tourism built the 2008 peak season marketing around three specific groups of South Dakota visitors. The campaign includes a combination of television, print, radio and online marketing to entice residents of our target markets to come to the land of Great Faces and Great Places.
Tier one markets will see image-based ads that build awareness of South Dakota and entice consumers who haven’t been to the state to learn more.
Tier 1 States: Wisconsin
Tier two markets consist of travelers who are closer to
South Dakota and are encouraged to explore the many wonders
South Dakota has to offer.
Tier 2 States: Iowa
Minnesota Nebraska
Tier three market efforts encourage potential travelers
from nearby markets and our own residents to travel in South
Dakota for an easy weekend getaway at one of the state’s
many unique events.
Tier 3 States: Iowa
North Dakota South Dakota
Cooperative Partnerships
The 2008 peak campaign also includes cooperative partnerships with the Deadwood Chamber and Visitors Bureau, Rapid City Convention and Visitors Bureau, Custer State Park, Black Hills Badlands and Lakes Tourism Association and Glacial Lakes and Prairies Tourism Association.
Deadwood Chamber and Visitors Bureau States:
Colorado Wyoming Minnesota South Dakota
Rapid City Convention and Visitors Bureau States:
Colorado
Minnesota South Dakota
Custer State Park States: Colorado
Minnesota South Dakota
Black Hills Badlands and Lakes Tourism Association/Rapid City Convention and Visitors Bureau providences:
Manitoba, Canada
Glacial Lakes and Prairies Tourism Association States:
Minnesota South Dakota
The Office of Tourism welcomes new
cooperative partnerships. For more information or to submit a
proposal, call (605) 773-3301.
