South Dakota Office of Tourism - sitemap

PEAK Season Campaign

2007 Peak Season Campaign

Summer Marketing Campaign:
Efforts for Peak Season are in Full Swing

As you review our peak season campaign efforts, you’ll notice we are putting the 2010 Initiative into action. The 2010 Initiative calls for a change in the way tourism in South Dakota is marketed, particularly by focusing new energy and investment in expanding the peak season. With the support of Gov. Mike Rounds, you, the visitor industry, have met his challenge, invested your own marketing dollars and have become partners with the Office of Tourism to stretch our collective dollars further and take our unified message to identified target audiences. Here’s how we are doing that this summer:

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