RESEARCH and E-Commerce

Online marketing is becoming increasingly more vital to our efforts as more and more users are going online. The Research & E-Commerce team continues to use Web analytics to optimize our websites in order to improve search engine rankings, website usability and to ensure we are providing relevant information to potential travelers. In addition, the E-Commerce team plans to incorporate social marketing into existing efforts as more consumers are using blogs, reviews and user-submitted diaries/photos to help them make their travel decisions.

Team page from January 2010 annual report (PDF)

Kirk Hulstein	Research & E-Commerce Manager Oversees all research, fulfillment and e-commerce efforts Marketing campaigns Research
Ashley Worth	Research Analyst Research
Robin Rattei	Information Specialist Consumer information requests Publications (inventory)
Ann DeVany	E-Commerce Specialist Tourism websites