About the Office of TourismIn June 2005, the Office of Tourism underwent a transition with all staff members to redefine efforts as they relate to the 2010 Initiative. The office was reorganized into strategic teams defined by key areas of expertise. Each team's function represents a strategic area of marketing. When considering a specific audience or a marketing campaign, a team approach is now taken to ensure all marketing efforts include a strategy for creative, public relations, business-to-business marketing or trade sales, research and the campaign's impact on the visitor industry. Director of the Office of Tourism: Melissa Bump
Assistant: Arline Hammer
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Melissa
Bump
Arline Hammer
Heather Davidson
Lorie Jirschele