Get Ready. Get Set. Get On Board

The South Dakota Visitor industry has been issued a challenge by Governor Mike Rounds and the people of South Dakota to double visitor spending in the state from $600 million to $1.2 billion by the year 2010. Reaching Goal One of the 2010 Initiative will require ALL of us working together.

How We’re On Board

The Office of Tourism is committed to doubling visitor spending in the next five years…but we need your help. We need to better understand what our industry partners are experiencing and make sure that we are providing you with whatever assistance and resources we can to help you succeed.

We plan to do this with more efficient communication through the use of newsletters, coop marketing kits, and industry focus groups. We are also committing ourselves to regular email updates that will help all of us share best practices.

The new South Dakota Travel Monitoring System is a new tool that will allow you to keep an eye on the state of the visitor industry. This site is available for public information but the identity of the private-sector panelists is kept confidential.

We’re Comin’ to Your City

To schedule your stop on the Destination 2010 road trip, please sign up today.